Jun 05 2013

Why Do I Need a Mobile Landing Page?

This chart below shows data from one of our customers who did not have a mobile landing page, which is a page specifically built to receive people using mobile devices.  A mobile landing page is designed to be easy to read on a small screen and has finger-sized buttons for easy navigation.  

Mobile landing pages reduce the loss of mobile visitors 

You can see in the chart that 31% of the total users (more than 20,000 people ) arrived at the desktop webpage using a mobile device such as a smart phone or tablet.  Both tablet and smart phones have smaller screens than a desktop or laptop computer so a full-sized page can be hard to read.  Laptops are not bad, but with a 3 inch telephone screen, a standard web page can be impossible to read and very frustrating to the mobile visitor.  Google says that 61% of those visitors are driven to competitors.

mobile landing page chart

You can also see that 80% of the mobile users are first time visitors (% New Visits), and 73% of those people bounced (Bounce Rate), which means they left the site at the 1st page they saw.  If this client had a mobile-friendly landing page built to engage mobile users and keep them on the site, they might be converting some of those 6,665 people into customers.  

If you don’t have a mobile landing page, how much is it costing you each month? 10 sales, 100 sales, maybe even more?   Mobile landing pages can be created for only a few hundred dollars.  

Get a mobile landing page and reduce your losses.

Call us today at 299-5150

Signup for our Newsletter