Jul 02 2013

User Behavior and Demand for Mobile Websites

User Behavior and Demand

The user behavior and demand for mobile websites is changing according to a newly published report entitled “The People’s Web Report” from Netbiscuits.    The report contains data from 5,000 active mobile web users (500 in each of 10 countries) and was conducted from Mar-May 2013.   Respondents were asked about the three main platforms commonly used today: smartphones, feature phones and tablets.

Here are some significant points from the report:

    • 25% spend more than six hours per day using a mobile device on the web; their most frequent activity was internet searching.
    • 33% expect the same functionality from mobile sites as they get on full-sized desktop sites.  They know how quickly and easily many standard websites, and expect a similar experience on mobile.
    • 61% say they would be more satisfied with faster downloading of content.  Slow downloads frustrate mobile users.
    • 76% said that they would not engage with a website that is not optimized for mobile, and 32% said they would not return to a badly performing web site.
  App vs. Mobile Site Although many articles say that mobile apps are preferred over mobile sites, this report did not confirm that assertion.    
  • 79 percent said they prefer to have the option of using a mobile website over an app.
  • Only 27 percent of respondents would usually download an app when prompted.
  • Only 18 percent said they are happy using apps.
We believe that our JQuery mobile websites work well for many businesses, and are less costly than creating an app.  Simple sites start at only a few hundred dollars, so you can’t afford not to have one.

 If potential customers don’t find a mobile-optimized site for you,

you are losing their business.

 Give us a call at 317-299-5150 and let us help!

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