Jun 07 2013

Three Tips for Using QR Codes

Three Tips for Using QR Codes

QR (quick response) codes are gaining in popularity as more and more mobile internet users scan them on their mobile devices; however, many of them are not being used properly.   The tips for using QR codes below can help you get better results with your codes and avoid costly mistakes.

Step 1 – Plan the full action cycle before you publish.

  • Spend some time thinking through what result you want the codes to achieve.   Start by determining a few specific actions you want taken by people when they scan them, such as calling you on the phone, or sending in their email address to get a coupon, or watching a video about your service.  
  • Next think of something of value to reward them for taking that action.  It has to be significant enough (in their mind) to get them to do it.  
  • Finally think about your internal system’s response to their action.  You might send them a coupon, or call them to set up an appointment, or  mail them a brochure.   You also need to plan for saving details of the interaction so that you can follow up later. 

Step 2 – Design the experience for the user.

  • Take them to a mobile landing page created specifically to get the result you want.  Don’t include anything else on the page that distracts from what you want them to do.  Make it simple and understandable – do “this” and you will receive “that.”
  • Keep it colorful, engaging and easy to use.  Finger-sized buttons with bold text.
  • Make it fast.  If the page loads slowly, they may not wait and you’ll lose them.
  • Use a thank you page or immediate email to verify that they completed the action.

Step 3 – Place the QR code appropriately using these considerations.

  • waiting area – the best placement is where people are waiting for something
  • size – make it prominent but not overbearing
  • safety – do not put it where a person would be endangered by scanning it
  • flat spot – do not place it near the fold of a magazine or on a curved surface
  • timing – TV commercial viewers need more than 5 seconds to get their phone out
  • motivation – with nearby text, explain why they should scan the code
  • usage – place it where people expect to find that kind of information

 

With thorough planning, well thought-out design and proper placement, your QR code promotions should achieve the results you want.   These tips for using QR codes should be helpful.  QR codes are an excellent tool, but they need to be used correctly to work best.

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