The graph below clearly shows that mobile internet users in India have overtaken desktop internet users. They have moved from desktop and laptop computers to mobile devices in a big way. A recent study published in Nov 2012 by KPCB partner Mary Meeker and Stats Counter Global Stats contained the detailed study information.
Although this hasn’t occurred everywhere yet, it is clear that the trend for mobile internet users will continue to grow in other countries. Industry forecasts have been made that the US will reach this point in 2013.
The implications for every website owner are clear – you need both a desktop and a mobile website. If mobile internet users come to your site and see a page made for a 19″ screen on their 3″ mobile phone screen, they will probably leave and not come back.
We can help you capture mobile internet users by creating a mobile site for you. It can be either a simple landing page or a more elaborate site, depending on your needs.
Computer sales have been decreasing for the last 4 quarters, while sales of mobile devices (smart phones, tablets, ipads, etc.) have been skyrocketing. Know what that means? It means that many more people are going to be looking for mobile friendly websites.
Your website can be viewed on a smartphone, but that doesn’t make it mobile-friendly. I come across lots of web pages that fit on my 3 inch phone screen, but I would have to zoom in with my fingers to see the data. If I can’t click on your phone number to dial it, or easily see a map to visit your office, I’m just not going to call you. Unless you are the only source for what I need, I’ll go to someone easier to contact. How many potential customers like me are you losing this week?
This information published by DemandForce in partnership with Column Five.
This chart below shows data from one of our customers who did not have a mobile landing page, which is a page specifically built to receive people using mobile devices. A mobile landing page is designed to be easy to read on a small screen and has finger-sized buttons for easy navigation.
You can see in the chart that 31% of the total users (more than 20,000 people ) arrived at the desktop webpage using a mobile device such as a smart phone or tablet. Both tablet and smart phones have smaller screens than a desktop or laptop computer so a full-sized page can be hard to read. Laptops are not bad, but with a 3 inch telephone screen, a standard web page can be impossible to read and very frustrating to the mobile visitor. Google says that 61% of those visitors are driven to competitors.
You can also see that 80% of the mobile users are first time visitors (% New Visits), and 73% of those people bounced (Bounce Rate), which means they left the site at the 1st page they saw. If this client had a mobile-friendly landing page built to engage mobile users and keep them on the site, they might be converting some of those 6,665 people into customers.
If you don’t have a mobile landing page, how much is it costing you each month? 10 sales, 100 sales, maybe even more? Mobile landing pages can be created for only a few hundred dollars.