Posts Tagged ‘website on a phone’

Dec 04 2014

Evergreen Business Capital’s Mobile Site

Evergreen Business Capital Partners in Seattle, WA launched their mobile web site (not a mobile app) in February 2014.   It is designed to allow their lending partners to quickly estimate payments in the field for a prospective Small Business Administration (SBA) 504 loan.   Their lending partners – who are normally bankers, CPAs and other financial firms – are now able to get data for a potential loan project immediately on their smart phone, and they can email it to anyone on the spot. When that happens, Evergreen receives an emailed copy of the estimate that was sent so they can see the volume of estimates that are in progress and can be aware of prospective incoming loans. Lending professionals are using mobile information more frequently and consistently, so having access to 504 loan information on a phone deepens the working relationships between lenders and Evergreen Business Capital.    A few screen shots of the mobile web site are shown below. The left image is the home page, and the right image is the estimated payment results from a loan calculation. Evg 504 home Evg 504 calc results Evergreen’s lending partners can use this website by scanning a Quick Response (QR) code on print media, such as a business card, or by typing the domain name into any browser on a smart phone.  When it is accessed the first time, it can be easily saved to the desktop on the phone. Try it yourself – just type in m.evergreen504.com. We offer these brandable, customized calculators to CDCs across the nation. If you’d like to have one for your CDC, give us a call at 317-644-6850, or email info@provim.net.  We’ll gladly explain what is available by discussing all the features and options.
Jul 09 2013

Mobile Devices Change Viewer Behavior

It is easy to see how mobile devices change viewer behavior as they interact with websites. Mobile internet usage has rocketed up due to the massive distribution of smartphones, WI-FI access and tablet devices such as the iPad. In 2008, mobile devices used less than one percent of overall internet traffic but that has grown to fifteen percent in only 5 years. An important part of this change is that internet users behave differently from PC users. If you want to succeed online, you must have a mobile-friendly web presence to attract and keep mobile viewers.

Small Screens – Big Fingers

Navigating is easy on a standard desktop website using a mouse and a 15″ or larger screen, but that’s not always true when you are using one finger and a small screen on your mobile device. Fat-fingering, accidentally touching or typing something you didn’t mean to, can slow you down and frustrate you. A mobile website must also be easy to navigate because you don’t want mobile users to feel less important just because they use a mobile device. A simple layout and a few large finger-sized buttons make mobile users feel valued so they will stay now and come back later.

24 by 7 by 365

Mobile devices provide almost immediate access to solutions and information. Those who use them expect to be able to use them at any time, day or not, weekday or weekend, and from anywhere, not just the office. This “always on” mentality means that the most important features of your website have to be on the mobile site and the desktop site. And because they might be looking for something in the few minutes between meetings or before their child comes up at bat, they want a fast-loading, easy to navigate website.

Mobile Email Leads to Mobile Searching and Browsing

One recent study showed that over 40% of all email is viewed on mobile devices. Many emails contain links to web pages, and many other emails cause the reader to search for information. You don’t want users to have to go to the office to see your company website, so you need to have a mobile website optimized for the smaller screen so you can capture them right then. And, if you use marketing emails for subscribers, then creating mobile-optimized messages is also just as important as a mobile-optimized website.

Future Growth and Importance

There is still strong desktop and tablet internet access, but the trend toward a mobile lifestyle is adding many thousands of new mobile users daily. The daily demands of work, the desire for more efficient time management, long commutes and many other factors make mobile internet access such a convenient service for many people. Once you start using mobile, you just won’t feel right when you are not connected. In 2014, internet users in the US are expected to access the web via mobile devices more than they do via non-mobile devices. Businesses of today have to take actions to grow their customers from both types of users.
Jun 07 2013

Mobile Internet Users Exceed Desktop Users

Mobile Internet Users Growing Rapidly

The graph below clearly shows that mobile internet users in India have overtaken desktop internet users.   They have moved from desktop and laptop computers to mobile devices in a big way.  A recent study published in Nov 2012 by KPCB partner Mary Meeker and Stats Counter Global Stats contained the detailed study information.

 

Although this hasn’t occurred everywhere yet, it is clear that the trend for mobile internet users will continue to grow in other countries.  Industry forecasts have been made that the US will reach this point in 2013.

The implications for every website owner are clear – you need both a desktop and a mobile website. If mobile internet users come to your site and see a page made for a 19″ screen on their 3″ mobile phone screen, they will probably leave and not come back.

We can help you capture mobile internet users by creating a mobile site for you. It can be either a simple landing page or a more elaborate site, depending on your needs.

Give us a call today at 317-299-5150 and let us recommend a solution for you to capture more mobile internet users.

Jun 06 2013

Go Mobile Now!

Computer sales have been decreasing for the last 4 quarters, while sales of mobile devices (smart phones, tablets, ipads, etc.) have been skyrocketing.   Know what that means? It means that many more people are going to be looking for mobile friendly websites.  

You need to get one now, before it’s too late!

Your website can be viewed on a smartphone, but that doesn’t make it mobile-friendly.  I come across lots of web pages that fit on my 3 inch phone screen, but I would have to zoom in with my fingers to see the data.   If I can’t click on your phone number to dial it, or easily see a map to visit your office, I’m just not going to call you.  Unless you are the only source for what I need, I’ll go to someone easier to contact.  How many potential customers like me are you losing this week?

Give us a call at 317-299-5150 to get your mobile site!

  This information published by DemandForce in partnership with Column Five.

 

 

 

 

 

 

 

 

 

 

 

Jun 05 2013

Why Do I Need a Mobile Landing Page?

This chart below shows data from one of our customers who did not have a mobile landing page, which is a page specifically built to receive people using mobile devices.  A mobile landing page is designed to be easy to read on a small screen and has finger-sized buttons for easy navigation.  

Mobile landing pages reduce the loss of mobile visitors 

You can see in the chart that 31% of the total users (more than 20,000 people ) arrived at the desktop webpage using a mobile device such as a smart phone or tablet.  Both tablet and smart phones have smaller screens than a desktop or laptop computer so a full-sized page can be hard to read.  Laptops are not bad, but with a 3 inch telephone screen, a standard web page can be impossible to read and very frustrating to the mobile visitor.  Google says that 61% of those visitors are driven to competitors.

mobile landing page chart

You can also see that 80% of the mobile users are first time visitors (% New Visits), and 73% of those people bounced (Bounce Rate), which means they left the site at the 1st page they saw.  If this client had a mobile-friendly landing page built to engage mobile users and keep them on the site, they might be converting some of those 6,665 people into customers.  

If you don’t have a mobile landing page, how much is it costing you each month? 10 sales, 100 sales, maybe even more?   Mobile landing pages can be created for only a few hundred dollars.  

Get a mobile landing page and reduce your losses.

Call us today at 299-5150

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