Posts Tagged ‘small business experience’
Evergreen Business Capital’s Mobile Site
Evergreen’s lending partners can use this website by scanning a Quick Response (QR) code on print media, such as a business card, or by typing the domain name into any browser on a smart phone. When it is accessed the first time, it can be easily saved to the desktop on the phone. Try it yourself – just type in m.evergreen504.com.
We offer these brandable, customized calculators to CDCs across the nation. If you’d like to have one for your CDC, give us a call at 317-644-6850, or email info@provim.net. We’ll gladly explain what is available by discussing all the features and options.
Mobile Access to Small Business 504 Loans
Home with QR code added
Mobile Loan Calculator
Individual Staff Pag
QR Code Strategy #2 – Educate Your Users
This is the second of a three article series about QR codes strategy and how to use them effectively.
This QR Code Strategy is Educate Your Users
This article focuses on ways to educate viewers about your products or services, and ways to change their behavior in interacting with you.
The great benefit of the QR Codes (QRC) is that no typing is required, saving time and avoiding the frustration of an incorrectly-typed address. Of those who scan it, 100% will go to the address where your message is located.Here are a few examples:
QR Code Strategy #1 – Increase Your Message
This is the first in a series of articles about QR code strategy for using QR codes in your business. In the series, we’ll tell you several useful approaches to using QR codes in your print collateral.
The first QR code strategy is Increase Information in Your Message.
Many businesses believe that print advertisements are expensive and difficult to write. The right text for one market segment might be the wrong text for another segment, so how do you know what to write? And how many words can you write in one ad (or on a business card) without being too text heavy? And how will you know the number of people who read that ad so you can judge whether it was worth the money? The effects of advertising expenditures can be hard to measure.
Why Do I Need a Mobile Landing Page?
This chart below shows data from one of our customers who did not have a mobile landing page, which is a page specifically built to receive people using mobile devices. A mobile landing page is designed to be easy to read on a small screen and has finger-sized buttons for easy navigation.
Mobile landing pages reduce the loss of mobile visitors
You can see in the chart that 31% of the total users (more than 20,000 people ) arrived at the desktop webpage using a mobile device such as a smart phone or tablet. Both tablet and smart phones have smaller screens than a desktop or laptop computer so a full-sized page can be hard to read. Laptops are not bad, but with a 3 inch telephone screen, a standard web page can be impossible to read and very frustrating to the mobile visitor. Google says that 61% of those visitors are driven to competitors.
You can also see that 80% of the mobile users are first time visitors (% New Visits), and 73% of those people bounced (Bounce Rate), which means they left the site at the 1st page they saw. If this client had a mobile-friendly landing page built to engage mobile users and keep them on the site, they might be converting some of those 6,665 people into customers.
If you don’t have a mobile landing page, how much is it costing you each month? 10 sales, 100 sales, maybe even more? Mobile landing pages can be created for only a few hundred dollars.