Posts Tagged ‘small business experience’

Dec 04 2014

Evergreen Business Capital’s Mobile Site

Evergreen Business Capital Partners in Seattle, WA launched their mobile web site (not a mobile app) in February 2014.   It is designed to allow their lending partners to quickly estimate payments in the field for a prospective Small Business Administration (SBA) 504 loan.   Their lending partners – who are normally bankers, CPAs and other financial firms – are now able to get data for a potential loan project immediately on their smart phone, and they can email it to anyone on the spot. When that happens, Evergreen receives an emailed copy of the estimate that was sent so they can see the volume of estimates that are in progress and can be aware of prospective incoming loans. Lending professionals are using mobile information more frequently and consistently, so having access to 504 loan information on a phone deepens the working relationships between lenders and Evergreen Business Capital.    A few screen shots of the mobile web site are shown below. The left image is the home page, and the right image is the estimated payment results from a loan calculation. Evg 504 home Evg 504 calc results Evergreen’s lending partners can use this website by scanning a Quick Response (QR) code on print media, such as a business card, or by typing the domain name into any browser on a smart phone.  When it is accessed the first time, it can be easily saved to the desktop on the phone. Try it yourself – just type in m.evergreen504.com. We offer these brandable, customized calculators to CDCs across the nation. If you’d like to have one for your CDC, give us a call at 317-644-6850, or email info@provim.net.  We’ll gladly explain what is available by discussing all the features and options.
Sep 20 2013

Mobile Access to Small Business 504 Loans

We recently finished a new mobile web site that allows people to easily consider getting a small business 504 loan using their smart phone. The company is Dakota CDC in Fargo, and shown below are a few images of their site.  By putting in your expected costs in a guided step-by-step process, the calculator will provide estimated loan costs and payment amounts, and send you a document with all the details.  You don’t have to go to the company office and sit with a loan officer to get the information – just get it in a few minutes wherever you are! The first view is their home page.  You can get there by scanning the QR code (which is being added to their print collateral) or by typing “DakotaCDC.com” into a browser on your smart phone. Next is the small business 504 loan calculator, and finally an example of a staff listing.   Each of the staff members has their own page and their own QR code for direct access to it (which is printed on their business cards.) This mobile site is strengthening business relationships, speeding up the loan process, and using technology to reach a mobile audience!
504 mobile loan calculator

Home with QR code added

loan calculator 504

Mobile Loan Calculator

Dusek Staff Page

Individual Staff Pag

Jun 18 2013

QR Code Strategy #2 – Educate Your Users

This is the second of a three article series about QR codes strategy and how to use them effectively.

This QR Code Strategy is Educate Your Users

 This article focuses on ways to educate viewers about your products or services, and ways to change their behavior in interacting with you.

The great benefit of the QR Codes (QRC) is that no typing is required, saving time and avoiding the frustration of an incorrectly-typed address.  Of those who scan it, 100% will go to the address where your message is located.Here are a few examples:

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Jun 17 2013

QR Code Strategy #1 – Increase Your Message

This is the first in a series of articles about QR code strategy for using QR codes in your business.  In the series, we’ll tell you several useful approaches to using QR codes in  your print collateral.   

The first QR code strategy is Increase Information in Your Message.

Many businesses believe that print advertisements are expensive and difficult to write.  The right text for one market segment might be the wrong text for another segment, so how do you know what to write?  And how many words can you write in one ad (or on a business card) without being too text heavy?  And how will you know the number of people who read that ad so you can judge whether it was worth the money?  The effects of advertising expenditures can be hard to measure.

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Jun 05 2013

Why Do I Need a Mobile Landing Page?

This chart below shows data from one of our customers who did not have a mobile landing page, which is a page specifically built to receive people using mobile devices.  A mobile landing page is designed to be easy to read on a small screen and has finger-sized buttons for easy navigation.  

Mobile landing pages reduce the loss of mobile visitors 

You can see in the chart that 31% of the total users (more than 20,000 people ) arrived at the desktop webpage using a mobile device such as a smart phone or tablet.  Both tablet and smart phones have smaller screens than a desktop or laptop computer so a full-sized page can be hard to read.  Laptops are not bad, but with a 3 inch telephone screen, a standard web page can be impossible to read and very frustrating to the mobile visitor.  Google says that 61% of those visitors are driven to competitors.

mobile landing page chart

You can also see that 80% of the mobile users are first time visitors (% New Visits), and 73% of those people bounced (Bounce Rate), which means they left the site at the 1st page they saw.  If this client had a mobile-friendly landing page built to engage mobile users and keep them on the site, they might be converting some of those 6,665 people into customers.  

If you don’t have a mobile landing page, how much is it costing you each month? 10 sales, 100 sales, maybe even more?   Mobile landing pages can be created for only a few hundred dollars.  

Get a mobile landing page and reduce your losses.

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