This is the second of a three article series about QR codes strategy and how to use them effectively.
This article focuses on ways to educate viewers about your products or services, and ways to change their behavior in interacting with you.
The great benefit of the QR Codes (QRC) is that no typing is required, saving time and avoiding the frustration of an incorrectly-typed address. Of those who scan it, 100% will go to the address where your message is located.Here are a few examples:
This is the first in a series of articles about QR code strategy for using QR codes in your business. In the series, we’ll tell you several useful approaches to using QR codes in your print collateral.
Many businesses believe that print advertisements are expensive and difficult to write. The right text for one market segment might be the wrong text for another segment, so how do you know what to write? And how many words can you write in one ad (or on a business card) without being too text heavy? And how will you know the number of people who read that ad so you can judge whether it was worth the money? The effects of advertising expenditures can be hard to measure.
This chart below shows data from one of our customers who did not have a mobile landing page, which is a page specifically built to receive people using mobile devices. A mobile landing page is designed to be easy to read on a small screen and has finger-sized buttons for easy navigation.
You can see in the chart that 31% of the total users (more than 20,000 people ) arrived at the desktop webpage using a mobile device such as a smart phone or tablet. Both tablet and smart phones have smaller screens than a desktop or laptop computer so a full-sized page can be hard to read. Laptops are not bad, but with a 3 inch telephone screen, a standard web page can be impossible to read and very frustrating to the mobile visitor. Google says that 61% of those visitors are driven to competitors.
You can also see that 80% of the mobile users are first time visitors (% New Visits), and 73% of those people bounced (Bounce Rate), which means they left the site at the 1st page they saw. If this client had a mobile-friendly landing page built to engage mobile users and keep them on the site, they might be converting some of those 6,665 people into customers.
If you don’t have a mobile landing page, how much is it costing you each month? 10 sales, 100 sales, maybe even more? Mobile landing pages can be created for only a few hundred dollars.