Posts Tagged ‘mobile’

Dec 26 2013

Mobile Purchasers do Research, then Buy Quickly

A recent study by Google and Nielsen showed how mobile purchasers search for and access information, then make purchases quickly.  The study was published in Nov 2013 and is entitled “Mobile Path to Purchase: Five Key Findings.”  We are going to emphasize two of the five points from the report in this article. Mobile path to purchaseOne of the key implications of the report is for advertisers: “… consumers visit business websites on their phones an average of 6 times in their purchase process.”   Having a mobile-friendly site for potential customers is a key to getting these sales.   If you don’t have one, they will find a competitor who does. Another key implication is immediacy: “more than half (55%)of mobile consumers want to complete the purchase within the hour, and 83% want to purchase within a day.”  You need to make it easy for customers to contact you and start that transaction with “click to call” or provide them with mobile checkout capability so they can buy it without speaking to you. Both of these findings reinforce the fact that if you don’t have a mobile-friendly web site now, you need to get one quickly!  it doesn’t matter what you are selling, products or services, if you want to attract new clients, one of the best and most efficient tools is a great mobile experience for all those mobile internet users.

Give us a call today and let us help you go mobile!

317-299-5150

Jun 21 2013

Recruiting on Mobile Website Attracts Applicants

Recruiting on Mobile Websites is Growing Trend

Companies would be wise to begin recruiting on mobile websites to show openings and attract more job seekers.  This statement is according to a USA Today article published on Feb 25, 2013, ” Employers’ old tech hurts hiring as job hunts go mobile.”  Both  CareerBuilder and Indeed, two leading job-search sites, say the number of mobile searches has more than doubled the past year.

Attract Applicants Who Respond Faster 

Recruiting on mobile websites allows users to set up alerts about new job postings, and they can then receive messages at any time about a new opportunity.   Mobile applicants are also able to respond to alert messages and submit their resume sooner, such as at lunch, on the ride home, or watching TV in the evening.  Since they don’t have to wait to get home to send in a resume or to agree to an interview appointment, they believe this gives them an edge on their competitors.  They think their resumes get read and acted upon ahead of other desk-bound applicants in the screening process.

If you are looking for candidates “who are a little more cutting-edge,” you should consider recruiting on mobile websites.  You might find that the quality of your applicants is  higher due to their technical skills and interests.  You will also know that these applicants can work from their mobile phone if needed.

 Good for Permanent or Temporary Hiring

mobile website recruitinghiring mobile website

One of our clients, Indiana Pork, is using a mobile landing page to sign up temporary employees for their Food Tent at the Indiana State Fair.   Here is an image of their landing page and the QR code that leads to it.  This would be easy to use with a banner, or on signage at a job fair, or in any kind of print collateral.

If you are seeking college interns, this could be posted on a college bulletin board, added to a Facebook post or a included in a Tweet.  It is likely to be shared quickly in that way, since all college students have mobile devices.

If you want to give this a shot with your recruiting, give us a call.  We’d be glad to help.  

Call ProVim today at 317-299-5150!

 

 

 

Jun 07 2013

Mobile Internet Users Exceed Desktop Users

Mobile Internet Users Growing Rapidly

The graph below clearly shows that mobile internet users in India have overtaken desktop internet users.   They have moved from desktop and laptop computers to mobile devices in a big way.  A recent study published in Nov 2012 by KPCB partner Mary Meeker and Stats Counter Global Stats contained the detailed study information.

 

Although this hasn’t occurred everywhere yet, it is clear that the trend for mobile internet users will continue to grow in other countries.  Industry forecasts have been made that the US will reach this point in 2013.

The implications for every website owner are clear – you need both a desktop and a mobile website. If mobile internet users come to your site and see a page made for a 19″ screen on their 3″ mobile phone screen, they will probably leave and not come back.

We can help you capture mobile internet users by creating a mobile site for you. It can be either a simple landing page or a more elaborate site, depending on your needs.

Give us a call today at 317-299-5150 and let us recommend a solution for you to capture more mobile internet users.

Jun 06 2013

Go Mobile Now!

Computer sales have been decreasing for the last 4 quarters, while sales of mobile devices (smart phones, tablets, ipads, etc.) have been skyrocketing.   Know what that means? It means that many more people are going to be looking for mobile friendly websites.  

You need to get one now, before it’s too late!

Your website can be viewed on a smartphone, but that doesn’t make it mobile-friendly.  I come across lots of web pages that fit on my 3 inch phone screen, but I would have to zoom in with my fingers to see the data.   If I can’t click on your phone number to dial it, or easily see a map to visit your office, I’m just not going to call you.  Unless you are the only source for what I need, I’ll go to someone easier to contact.  How many potential customers like me are you losing this week?

Give us a call at 317-299-5150 to get your mobile site!

  This information published by DemandForce in partnership with Column Five.

 

 

 

 

 

 

 

 

 

 

 

Jun 04 2013

Overcome Business Problems with Technology

The best thing about technology is that it can overcome business problems for us. It takes a little creativity, and often another set of eyes, but it’s worth searching for an answer.  Let’s take a look at some examples. Spread Your Contact Info – You want people to call you, but let’s be honest — almost nobody is going type all of your contact information into their phone.  However, you can use technology to make it easier for them to call.  By using a mobile friendly page, they can  download and save it in seconds with the push of a button.  When that technology is linked from your business card, it becomes the perfect way to solve this problem. Making things easier for smartphone users is just part of good customer service.  Gary Huff and the fine people at Premier Capital Corp used this technology to overcome business problems they faced.  
Educate Your Clients – A weight loss physician wanted his prospective clients to see his seminar before they became clients, so he spent time and effort to create DVDs of his seminars.  Then he had to order and stock the DVDs, distribute them, collect for them, replenish them, and also get hard copy verification that the patients had watched them.  This process was labor intensive and prone to errors, so he looked to technology for a solution.  Now the seminars are always available on a streaming server, and patients have to log in to view them.  There are no more DVDs, no paper trail, and very little labor involved to achieve the goal.  Dr. Jay Piatek of The Piatek Institute uses this technology to overcome business problems today, and he is glad that he does.   Take a Client Survey – A local organization wanted to know which of it’s entree’s was most popular in their food tent at the State Fair.  However, getting a hard copy paper survey filled out after eating seemed to be problematic, as well as expensive due to the cost of labor to count and record every answer.   They asked how technology could help, and decided to do a mobile survey.  After eating, mobile users scanned a QR code in the tent and quickly submitted their preferences.  A database captured the data, and an automated report sent the results to the owner without the need for human labor.  Sarah Ford of Indiana Pork overcame her problem with technology and is glad she did.
There are many ways to use technology to overcome problems in your business, but sometimes you can’t see them from where you sit.  We’d like to help you come up with solutions; we are anxious to help!

Give us a call 317-299-5150

or send us an email at info@provim.net

Signup for our Newsletter


Recent Mobile Solutions

  • Piatek Weight Loss Center
  • Allied OSI Labs