Companies would be wise to begin recruiting on mobile websites to show openings and attract more job seekers. This statement is according to a USA Today article published on Feb 25, 2013, ” Employers’ old tech hurts hiring as job hunts go mobile.” Both CareerBuilder and Indeed, two leading job-search sites, say the number of mobile searches has more than doubled the past year.
Recruiting on mobile websites allows users to set up alerts about new job postings, and they can then receive messages at any time about a new opportunity. Mobile applicants are also able to respond to alert messages and submit their resume sooner, such as at lunch, on the ride home, or watching TV in the evening. Since they don’t have to wait to get home to send in a resume or to agree to an interview appointment, they believe this gives them an edge on their competitors. They think their resumes get read and acted upon ahead of other desk-bound applicants in the screening process.
If you are looking for candidates “who are a little more cutting-edge,” you should consider recruiting on mobile websites. You might find that the quality of your applicants is higher due to their technical skills and interests. You will also know that these applicants can work from their mobile phone if needed.
One of our clients, Indiana Pork, is using a mobile landing page to sign up temporary employees for their Food Tent at the Indiana State Fair. Here is an image of their landing page and the QR code that leads to it. This would be easy to use with a banner, or on signage at a job fair, or in any kind of print collateral.
If you are seeking college interns, this could be posted on a college bulletin board, added to a Facebook post or a included in a Tweet. It is likely to be shared quickly in that way, since all college students have mobile devices.
If you want to give this a shot with your recruiting, give us a call. We’d be glad to help.
The graph below clearly shows that mobile internet users in India have overtaken desktop internet users. They have moved from desktop and laptop computers to mobile devices in a big way. A recent study published in Nov 2012 by KPCB partner Mary Meeker and Stats Counter Global Stats contained the detailed study information.
Although this hasn’t occurred everywhere yet, it is clear that the trend for mobile internet users will continue to grow in other countries. Industry forecasts have been made that the US will reach this point in 2013.
The implications for every website owner are clear – you need both a desktop and a mobile website. If mobile internet users come to your site and see a page made for a 19″ screen on their 3″ mobile phone screen, they will probably leave and not come back.
We can help you capture mobile internet users by creating a mobile site for you. It can be either a simple landing page or a more elaborate site, depending on your needs.
Computer sales have been decreasing for the last 4 quarters, while sales of mobile devices (smart phones, tablets, ipads, etc.) have been skyrocketing. Know what that means? It means that many more people are going to be looking for mobile friendly websites.
Your website can be viewed on a smartphone, but that doesn’t make it mobile-friendly. I come across lots of web pages that fit on my 3 inch phone screen, but I would have to zoom in with my fingers to see the data. If I can’t click on your phone number to dial it, or easily see a map to visit your office, I’m just not going to call you. Unless you are the only source for what I need, I’ll go to someone easier to contact. How many potential customers like me are you losing this week?
This information published by DemandForce in partnership with Column Five.