Posts Tagged ‘mobile website’

May 29 2013

Mobile Access for 504 Small Business Loans

New Mobile Website Getting Great Reviews

Premier Capital Corporation serves as one of Indiana’s leading certified development companies accredited by the U.S. Small Business Administration (SBA).  They work as a partner with bankers and business owners to provide small business loans via long-term financing for real estate, machinery and equipment. mobile site home page In order to make it easier for people to compare small business loans, they developed a calculator on their website that produced estimated payments using their SBA 504 loan program.   That worked well for a number of years.  However, with the recent growth of mobile internet access and mobile device usage, Premier decided they needed a mobile version also.   In cooperation with Provim, an Indianapolis mobile web developer, the team created a  mobile website that was launched in May and was enthusiastically received right away.   If you have a mobile device with scanner, you can scan this image and see it for yourself.    

Here are some of the features that make it so popular:

  • it is a branded mobile site with custom colors and logo
  • simple, finger-sized buttons make it easy to use
  • the calculator visually leads you through the inputs
  • one touch comparison results for 504 loan versus a  7a loan
  • one button “send pdf” emails the loan structure and payments
  • home page has “save to phone” button
  • all staff members are shown on one page linked to individual pagesdownload button
 

Staff members like additional features:

  • every staff member has their own page with photo
  • one-touch to dial for their direct phone number
  • every staff member has a unique QR code to their page for their business cards
  • one touch “download my contact info” for each staff member
  This project is a great example of using an opportunity to think big.  Instead of just recreating the calculator on a smaller screen, they created a unique mobile tool that improves their work flow and appeals to the new crowd of mobile users. If you are thinking about moving into the mobile generation, give us a call and let us suggest some things.  You may be surprised what we can do for your business!

ProVim and TodaysQR

317-299-5150

May 28 2013

Make Your Business Easy to Find

Your Business can be Easy to Find with a Mobile Website  

Potential customers are trying to find you by using local searches on their mobile devices; if you don’t have a mobile friendly website, those customers are likely to find your competitor first.  This is especially true for restaurants.

 According to Google, 92% of US smartphone users use internet search find local businesses.

89% of them have taken action (such as call, visit, or buy) shortly after finding a local source for the service or product.  Furthermore, 82% of them say they perform a phone search once a week or more, so they provide a lot of search traffic.  An impressive 48% of smartphone users say they have visited a local business they found on the mobile web.


The top category for local searches is restaurants.  

map of indy restaurants

They have the most to gain from being easy to find on a mobile website.  How often have you heard “you decide” as you consider going to a restaurant with someone?  If you don’t know all the restaurants in that area, your smart phone can show a list of them or a map of them with flag markers.  The probability that you will choose a restaurant that shows up on the map is very high, especially if you can click a flag and see mobile friendly information.

If you have any kind of retail or service establishment that people visit in person, you should have a mobile website that makes you easy to find.  There is no reason not to capitalize on the trend in local searches to put money in your pocket.

Prices for simple mobile websites start at just a few hundred dollars.

Give us a call at 317-299-5150 and get mobile today!

 

 

 

 

May 27 2013

4 Most Important Features – Mobile Websites

The 4 Most Important Features of a Mobile Website

 

Mobile visitors search for key information: 

    1. contact: phone number and email address
    2. directions
    3. store hours
    4. product or service information

Mobile-friendly websites make that information easy to find, with prominent buttons that are finger-sized for easy navigation.  Most regular websites don’t work well on mobile devices because the content is hard to read or difficult to navigate, so mobile users get frustrated and go elsewhere.  A Google survey of mobile users showed that when they saw a non-mobile friendly website, 61% of them went to a competitor.   To avoid that, you need a mobile website that attracts and engages users.  

Mobile users are more active than desktop users

  • They may be in their vehicle or a coffee shop looking for key information so they can go there right now.   
  • Mobile users are action-takers.  90% of all mobile searches result in some form of action, such as calling the business, visiting it, or making a purchase on-line.
  • Mobile users are generally close to making a purchase and looking for final information before they pull the trigger.
  •  According to Google, 67% say they are more likely to make a purchase on a mobile friendly site.  Also, nearly three quarters of mobile  users have made a purchase based on information from their phones.

If you are thinking about building one of these, you need these must-haves to make it effective.  The info-graphic below contains good explanations, and we build all of those features into every site we create.  We’ve built a lot of them and can build a great one for you!

If you would like help designing and creating a mobile website, give us a call today at 317-299-5150.  

4 key factors in a mobile site

The info graphic was published by DemandForce in partnership with Column Five.

May 24 2013

Key Differences Between Responsive and jQuery Mobile Websites

Responsive and jQuery Mobile Websites are Different

There is a lot of discussion about which approach is better, and lots of opinions on the subject; however, one fact is true… mobile-friendly doesn’t automatically equal user-friendly.   This article will clarify some of the key differences between responsive and jQuery mobile websites.   Strategically, developers should always think from the perspective of the user to help them better identify user-expectations.   

If a business owner thinks that all users of their web site expect a similar experience, a responsive site might be better.  However, if mobile users might want only specific information or to see specific features, a custom JQuery mobile website might be better.  Here are some of the key differences in how the two types function. 

The main difference is in the structure and design, which determines where the work is performed.  

  • A responsive site is a website created for both desktop computers (larger display) and mobile devices (smaller display.)  All the content is in one location under one domain name, but there is additional coding in the website style sheet.  That coding guides the receiving device to  fluidly change and fit the displayed content to any device or screen size.  The device does the work by determining how to show the content, and since each device has different characteristics the display will be different on different devices.
  •  A customized jQuery mobile website contains only content that was customized for mobile devices and small screens.  It is located in a sub-folder under the desktop website so that it can be reached from the same domain as the desktop website.  When a mobile user with a smartphone goes to the desktop URL, they will be redirected to the sub-folder (domain.com/mobile) and the device will only download the mobile site. A tablet user will not be redirected to the sub-folder, but will see the desktop site just like the desktop user.   The server does the work by delivering a smaller page optimized for a smaller display when the user has a smart phone.  The display will be the same regardless of which of the smaller mobile devices receives it, and each of the navigation buttons and feature controls is customized in advance for an attractive and engaging user experience.  

Other key differences are:

  1. Speed:  Many websites were built for mostly desktop access and have accumulated resources on the home page that comprise many megabits of data.  When you display the homepage on a mobile device, it has to download all those resources before the information appears on screen.  With mobile users, slow downloads result in fast departures, so slow load times can be a serious problem for responsive sites, especially those that are rich with images.  Optimized jQuery mobile websites contain minimal resources to speed up load times, which is expected and well received by mobile users.    
  2. Updates to existing sites:  If an older desktop site exists, adding responsive code to it so that it will work on mobile devices can be complicated and expensive.  It is generally better to start with a new design that incorporates responsive templates, since each template is targeted to a different device, screen size and resolution.  So, instead of starting over to rebuild the desktop site with responsive code, it might make more sense to leave the desktop site alone and simply build a custom jQuery mobile site. 
  3. OS and Browser differences: In standard website design, developers need to test the site with each Operating System (OS) to make sure they won’t mobile website provim enerate error messages. They also test for several older versions of each of the key browsers (Internet Explorer, Firefox, Safari, etc.) so that users who still have older computers and browsers will be able to use the site.  Responsive websites have that same requirement during development, but jQuery mobile sites don’t.  Instead of writing unique code for each mobile device or OS, the jQuery mobile framework allows you to design a single highly-branded web site or application that will work on all popular smartphone, tablet, and desktop platforms.
  4. Text control: The text in a jQuery mobile website will always break at the same location because the break point is determined by the server and is customized for a small screen, as this 1st image shows.  Look at  “… mobile is a lifestyle… .”  On a responsive website like the 2nd image, it is more difficult to get a consistent break point because the device decides how to display the site.  Sometimes the text breaks at the wrong place or isn’t aligned properly.  There are programming tools to overcome this, but it is more complicated and time consuming to overcome the inconsistency.  
  5. Entrepreneur screen shotFinger-sized Buttons:  With a responsive web site, different mobile devices may display the buttons in different sizes because they have to scale every element to fit their screen.  If there are multiple buttons, they could all be scaled down and hard to use.  With a jQuery custom mobile website, button sizes are fixed and they display the same size on any mobile device.  Apple, Microsoft and Nokia all recommend different minimum sizes for buttons, but a good web designer will make the buttons large enough so that each one can be touched without touching another one.   The average index finger is 45-57 pixels wide and the average thumb is 72 pixels so buttons need to be large and well-spaced to avoid “fat fingering.” In the 2nd image, notice all the small hypertext. If you wanted to press one of those words to go to the link, could you do it without a stylus?  Probably not, so linked text isn’t a good idea on a responsive site.  For more detailed information, you can read this article: http://uxmovement.com/mobile/finger-friendly-design-ideal-mobile-touch-target-sizes/
  6. SEO considerations: Google has said that it ranks sites optimized for mobile devices higher in mobile search results.  They also want people to only use one domain to get all the information.   If a company has a mobile site with a different domain, such as m.domain.com, and a desktop site at domain.com, they will be penalized in the rankings by Google.  Both the responsive and custom jQuery mobile sites discussed in this article use a single domain, so there isn’t much difference in the SEO results as long as the bots can crawl their site and recognize it as a mobile site.

In general, when trying to decide which is the better route:

  • If aesthetics are a major part of users experience, the consistency of JQuery mobile is best.  
  • If increasing conversion rates on targeted tasks, such as signup forms is important, the finger-sized buttons on JQuery mobile are best. 
  • If price is the only consideration, simple jQuery sites start at just a few hundred dollars.  
  • If consistency and speed are important, jQuery mobile are a great choice.


A
 responsive web site with good .css rules will give you a mobile friendly website, and there are some advantages to using them.  The most important thing is whether every user gets a good user experience from your mobile website.

Call us at 317-299-5150

We can help you make the decision! 

 

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