Posts Tagged ‘mobile web site’

Jul 09 2013

Mobile Devices Change Viewer Behavior

It is easy to see how mobile devices change viewer behavior as they interact with websites. Mobile internet usage has rocketed up due to the massive distribution of smartphones, WI-FI access and tablet devices such as the iPad. In 2008, mobile devices used less than one percent of overall internet traffic but that has grown to fifteen percent in only 5 years. An important part of this change is that internet users behave differently from PC users. If you want to succeed online, you must have a mobile-friendly web presence to attract and keep mobile viewers.

Small Screens – Big Fingers

Navigating is easy on a standard desktop website using a mouse and a 15″ or larger screen, but that’s not always true when you are using one finger and a small screen on your mobile device. Fat-fingering, accidentally touching or typing something you didn’t mean to, can slow you down and frustrate you. A mobile website must also be easy to navigate because you don’t want mobile users to feel less important just because they use a mobile device. A simple layout and a few large finger-sized buttons make mobile users feel valued so they will stay now and come back later.

24 by 7 by 365

Mobile devices provide almost immediate access to solutions and information. Those who use them expect to be able to use them at any time, day or not, weekday or weekend, and from anywhere, not just the office. This “always on” mentality means that the most important features of your website have to be on the mobile site and the desktop site. And because they might be looking for something in the few minutes between meetings or before their child comes up at bat, they want a fast-loading, easy to navigate website.

Mobile Email Leads to Mobile Searching and Browsing

One recent study showed that over 40% of all email is viewed on mobile devices. Many emails contain links to web pages, and many other emails cause the reader to search for information. You don’t want users to have to go to the office to see your company website, so you need to have a mobile website optimized for the smaller screen so you can capture them right then. And, if you use marketing emails for subscribers, then creating mobile-optimized messages is also just as important as a mobile-optimized website.

Future Growth and Importance

There is still strong desktop and tablet internet access, but the trend toward a mobile lifestyle is adding many thousands of new mobile users daily. The daily demands of work, the desire for more efficient time management, long commutes and many other factors make mobile internet access such a convenient service for many people. Once you start using mobile, you just won’t feel right when you are not connected. In 2014, internet users in the US are expected to access the web via mobile devices more than they do via non-mobile devices. Businesses of today have to take actions to grow their customers from both types of users.
Jun 21 2013

Recruiting on Mobile Website Attracts Applicants

Recruiting on Mobile Websites is Growing Trend

Companies would be wise to begin recruiting on mobile websites to show openings and attract more job seekers.  This statement is according to a USA Today article published on Feb 25, 2013, ” Employers’ old tech hurts hiring as job hunts go mobile.”  Both  CareerBuilder and Indeed, two leading job-search sites, say the number of mobile searches has more than doubled the past year.

Attract Applicants Who Respond Faster 

Recruiting on mobile websites allows users to set up alerts about new job postings, and they can then receive messages at any time about a new opportunity.   Mobile applicants are also able to respond to alert messages and submit their resume sooner, such as at lunch, on the ride home, or watching TV in the evening.  Since they don’t have to wait to get home to send in a resume or to agree to an interview appointment, they believe this gives them an edge on their competitors.  They think their resumes get read and acted upon ahead of other desk-bound applicants in the screening process.

If you are looking for candidates “who are a little more cutting-edge,” you should consider recruiting on mobile websites.  You might find that the quality of your applicants is  higher due to their technical skills and interests.  You will also know that these applicants can work from their mobile phone if needed.

 Good for Permanent or Temporary Hiring

mobile website recruitinghiring mobile website

One of our clients, Indiana Pork, is using a mobile landing page to sign up temporary employees for their Food Tent at the Indiana State Fair.   Here is an image of their landing page and the QR code that leads to it.  This would be easy to use with a banner, or on signage at a job fair, or in any kind of print collateral.

If you are seeking college interns, this could be posted on a college bulletin board, added to a Facebook post or a included in a Tweet.  It is likely to be shared quickly in that way, since all college students have mobile devices.

If you want to give this a shot with your recruiting, give us a call.  We’d be glad to help.  

Call ProVim today at 317-299-5150!

 

 

 

Jun 06 2013

Go Mobile Now!

Computer sales have been decreasing for the last 4 quarters, while sales of mobile devices (smart phones, tablets, ipads, etc.) have been skyrocketing.   Know what that means? It means that many more people are going to be looking for mobile friendly websites.  

You need to get one now, before it’s too late!

Your website can be viewed on a smartphone, but that doesn’t make it mobile-friendly.  I come across lots of web pages that fit on my 3 inch phone screen, but I would have to zoom in with my fingers to see the data.   If I can’t click on your phone number to dial it, or easily see a map to visit your office, I’m just not going to call you.  Unless you are the only source for what I need, I’ll go to someone easier to contact.  How many potential customers like me are you losing this week?

Give us a call at 317-299-5150 to get your mobile site!

  This information published by DemandForce in partnership with Column Five.

 

 

 

 

 

 

 

 

 

 

 

May 28 2013

Make Your Business Easy to Find

Your Business can be Easy to Find with a Mobile Website  

Potential customers are trying to find you by using local searches on their mobile devices; if you don’t have a mobile friendly website, those customers are likely to find your competitor first.  This is especially true for restaurants.

 According to Google, 92% of US smartphone users use internet search find local businesses.

89% of them have taken action (such as call, visit, or buy) shortly after finding a local source for the service or product.  Furthermore, 82% of them say they perform a phone search once a week or more, so they provide a lot of search traffic.  An impressive 48% of smartphone users say they have visited a local business they found on the mobile web.


The top category for local searches is restaurants.  

map of indy restaurants

They have the most to gain from being easy to find on a mobile website.  How often have you heard “you decide” as you consider going to a restaurant with someone?  If you don’t know all the restaurants in that area, your smart phone can show a list of them or a map of them with flag markers.  The probability that you will choose a restaurant that shows up on the map is very high, especially if you can click a flag and see mobile friendly information.

If you have any kind of retail or service establishment that people visit in person, you should have a mobile website that makes you easy to find.  There is no reason not to capitalize on the trend in local searches to put money in your pocket.

Prices for simple mobile websites start at just a few hundred dollars.

Give us a call at 317-299-5150 and get mobile today!

 

 

 

 

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