Companies would be wise to begin recruiting on mobile websites to show openings and attract more job seekers. This statement is according to a USA Today article published on Feb 25, 2013, ” Employers’ old tech hurts hiring as job hunts go mobile.” Both CareerBuilder and Indeed, two leading job-search sites, say the number of mobile searches has more than doubled the past year.
Recruiting on mobile websites allows users to set up alerts about new job postings, and they can then receive messages at any time about a new opportunity. Mobile applicants are also able to respond to alert messages and submit their resume sooner, such as at lunch, on the ride home, or watching TV in the evening. Since they don’t have to wait to get home to send in a resume or to agree to an interview appointment, they believe this gives them an edge on their competitors. They think their resumes get read and acted upon ahead of other desk-bound applicants in the screening process.
If you are looking for candidates “who are a little more cutting-edge,” you should consider recruiting on mobile websites. You might find that the quality of your applicants is higher due to their technical skills and interests. You will also know that these applicants can work from their mobile phone if needed.
One of our clients, Indiana Pork, is using a mobile landing page to sign up temporary employees for their Food Tent at the Indiana State Fair. Here is an image of their landing page and the QR code that leads to it. This would be easy to use with a banner, or on signage at a job fair, or in any kind of print collateral.
If you are seeking college interns, this could be posted on a college bulletin board, added to a Facebook post or a included in a Tweet. It is likely to be shared quickly in that way, since all college students have mobile devices.
If you want to give this a shot with your recruiting, give us a call. We’d be glad to help.
Computer sales have been decreasing for the last 4 quarters, while sales of mobile devices (smart phones, tablets, ipads, etc.) have been skyrocketing. Know what that means? It means that many more people are going to be looking for mobile friendly websites.
Your website can be viewed on a smartphone, but that doesn’t make it mobile-friendly. I come across lots of web pages that fit on my 3 inch phone screen, but I would have to zoom in with my fingers to see the data. If I can’t click on your phone number to dial it, or easily see a map to visit your office, I’m just not going to call you. Unless you are the only source for what I need, I’ll go to someone easier to contact. How many potential customers like me are you losing this week?
This information published by DemandForce in partnership with Column Five.
Potential customers are trying to find you by using local searches on their mobile devices; if you don’t have a mobile friendly website, those customers are likely to find your competitor first. This is especially true for restaurants.
89% of them have taken action (such as call, visit, or buy) shortly after finding a local source for the service or product. Furthermore, 82% of them say they perform a phone search once a week or more, so they provide a lot of search traffic. An impressive 48% of smartphone users say they have visited a local business they found on the mobile web.
They have the most to gain from being easy to find on a mobile website. How often have you heard “you decide” as you consider going to a restaurant with someone? If you don’t know all the restaurants in that area, your smart phone can show a list of them or a map of them with flag markers. The probability that you will choose a restaurant that shows up on the map is very high, especially if you can click a flag and see mobile friendly information.
If you have any kind of retail or service establishment that people visit in person, you should have a mobile website that makes you easy to find. There is no reason not to capitalize on the trend in local searches to put money in your pocket.