Posts Tagged ‘mobile devices’

May 31 2013

Millions of Mobile Users Looking for Your Business

Mobile Users are Looking for You!

With more than 6 billion mobile users of smartphones and other devices in the world, a good number of them must be looking for a business like yours.  Marketers have  seen these trends:

  • the number and dollar volume of mobile purchases is increasing
  • mobile users frequently do local searches to find a source close by their location
  • after finding a source, mobile users act quickly by calling, visiting, or buying on-line
  • mobile users have a very short attention span 
  • mobile users will not waste time on a non-friendly website

About 400 million mobile devices are active in the US, and sales continue to soar.  This chart shows that over half of those users go online often, and usage is expected to increase.  

If your business does not have a mobile-friendly website to attract them, you are missing many potential customers who will find your competitors before you.   

 

Let us help you join the Mobile Era.  Prices start at just a few hundred dollars, so they are very affordable, and because of their simple content. it usually doesn’t take long to build one.  We have created many of them, and we’d like to help you with yours.

Give us a call at 299-5150 or email us at info@provim.net

 

 

Source: Pew Internet’s study of US adults, Cell Internet Use 2012

May 28 2013

Make Your Business Easy to Find

Your Business can be Easy to Find with a Mobile Website  

Potential customers are trying to find you by using local searches on their mobile devices; if you don’t have a mobile friendly website, those customers are likely to find your competitor first.  This is especially true for restaurants.

 According to Google, 92% of US smartphone users use internet search find local businesses.

89% of them have taken action (such as call, visit, or buy) shortly after finding a local source for the service or product.  Furthermore, 82% of them say they perform a phone search once a week or more, so they provide a lot of search traffic.  An impressive 48% of smartphone users say they have visited a local business they found on the mobile web.


The top category for local searches is restaurants.  

map of indy restaurants

They have the most to gain from being easy to find on a mobile website.  How often have you heard “you decide” as you consider going to a restaurant with someone?  If you don’t know all the restaurants in that area, your smart phone can show a list of them or a map of them with flag markers.  The probability that you will choose a restaurant that shows up on the map is very high, especially if you can click a flag and see mobile friendly information.

If you have any kind of retail or service establishment that people visit in person, you should have a mobile website that makes you easy to find.  There is no reason not to capitalize on the trend in local searches to put money in your pocket.

Prices for simple mobile websites start at just a few hundred dollars.

Give us a call at 317-299-5150 and get mobile today!

 

 

 

 

May 27 2013

4 Most Important Features – Mobile Websites

The 4 Most Important Features of a Mobile Website

 

Mobile visitors search for key information: 

    1. contact: phone number and email address
    2. directions
    3. store hours
    4. product or service information

Mobile-friendly websites make that information easy to find, with prominent buttons that are finger-sized for easy navigation.  Most regular websites don’t work well on mobile devices because the content is hard to read or difficult to navigate, so mobile users get frustrated and go elsewhere.  A Google survey of mobile users showed that when they saw a non-mobile friendly website, 61% of them went to a competitor.   To avoid that, you need a mobile website that attracts and engages users.  

Mobile users are more active than desktop users

  • They may be in their vehicle or a coffee shop looking for key information so they can go there right now.   
  • Mobile users are action-takers.  90% of all mobile searches result in some form of action, such as calling the business, visiting it, or making a purchase on-line.
  • Mobile users are generally close to making a purchase and looking for final information before they pull the trigger.
  •  According to Google, 67% say they are more likely to make a purchase on a mobile friendly site.  Also, nearly three quarters of mobile  users have made a purchase based on information from their phones.

If you are thinking about building one of these, you need these must-haves to make it effective.  The info-graphic below contains good explanations, and we build all of those features into every site we create.  We’ve built a lot of them and can build a great one for you!

If you would like help designing and creating a mobile website, give us a call today at 317-299-5150.  

4 key factors in a mobile site

The info graphic was published by DemandForce in partnership with Column Five.

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