With more than 6 billion mobile users of smartphones and other devices in the world, a good number of them must be looking for a business like yours. Marketers have seen these trends:
About 400 million mobile devices are active in the US, and sales continue to soar. This chart shows that over half of those users go online often, and usage is expected to increase.
Let us help you join the Mobile Era. Prices start at just a few hundred dollars, so they are very affordable, and because of their simple content. it usually doesn’t take long to build one. We have created many of them, and we’d like to help you with yours.
Source: Pew Internet’s study of US adults, “Cell Internet Use 2012”
Potential customers are trying to find you by using local searches on their mobile devices; if you don’t have a mobile friendly website, those customers are likely to find your competitor first. This is especially true for restaurants.
89% of them have taken action (such as call, visit, or buy) shortly after finding a local source for the service or product. Furthermore, 82% of them say they perform a phone search once a week or more, so they provide a lot of search traffic. An impressive 48% of smartphone users say they have visited a local business they found on the mobile web.
They have the most to gain from being easy to find on a mobile website. How often have you heard “you decide” as you consider going to a restaurant with someone? If you don’t know all the restaurants in that area, your smart phone can show a list of them or a map of them with flag markers. The probability that you will choose a restaurant that shows up on the map is very high, especially if you can click a flag and see mobile friendly information.
If you have any kind of retail or service establishment that people visit in person, you should have a mobile website that makes you easy to find. There is no reason not to capitalize on the trend in local searches to put money in your pocket.
Mobile-friendly websites make that information easy to find, with prominent buttons that are finger-sized for easy navigation. Most regular websites don’t work well on mobile devices because the content is hard to read or difficult to navigate, so mobile users get frustrated and go elsewhere. A Google survey of mobile users showed that when they saw a non-mobile friendly website, 61% of them went to a competitor. To avoid that, you need a mobile website that attracts and engages users.
If you are thinking about building one of these, you need these must-haves to make it effective. The info-graphic below contains good explanations, and we build all of those features into every site we create. We’ve built a lot of them and can build a great one for you!
The info graphic was published by DemandForce in partnership with Column Five.