Posts Tagged ‘mobile devices’

Dec 26 2013

Mobile Purchasers do Research, then Buy Quickly

A recent study by Google and Nielsen showed how mobile purchasers search for and access information, then make purchases quickly.  The study was published in Nov 2013 and is entitled “Mobile Path to Purchase: Five Key Findings.”  We are going to emphasize two of the five points from the report in this article. Mobile path to purchaseOne of the key implications of the report is for advertisers: “… consumers visit business websites on their phones an average of 6 times in their purchase process.”   Having a mobile-friendly site for potential customers is a key to getting these sales.   If you don’t have one, they will find a competitor who does. Another key implication is immediacy: “more than half (55%)of mobile consumers want to complete the purchase within the hour, and 83% want to purchase within a day.”  You need to make it easy for customers to contact you and start that transaction with “click to call” or provide them with mobile checkout capability so they can buy it without speaking to you. Both of these findings reinforce the fact that if you don’t have a mobile-friendly web site now, you need to get one quickly!  it doesn’t matter what you are selling, products or services, if you want to attract new clients, one of the best and most efficient tools is a great mobile experience for all those mobile internet users.

Give us a call today and let us help you go mobile!

317-299-5150

Jul 02 2013

User Behavior and Demand for Mobile Websites

User Behavior and Demand

The user behavior and demand for mobile websites is changing according to a newly published report entitled “The People’s Web Report” from Netbiscuits.    The report contains data from 5,000 active mobile web users (500 in each of 10 countries) and was conducted from Mar-May 2013.   Respondents were asked about the three main platforms commonly used today: smartphones, feature phones and tablets.

Here are some significant points from the report:

    • 25% spend more than six hours per day using a mobile device on the web; their most frequent activity was internet searching.
    • 33% expect the same functionality from mobile sites as they get on full-sized desktop sites.  They know how quickly and easily many standard websites, and expect a similar experience on mobile.
    • 61% say they would be more satisfied with faster downloading of content.  Slow downloads frustrate mobile users.
    • 76% said that they would not engage with a website that is not optimized for mobile, and 32% said they would not return to a badly performing web site.
  App vs. Mobile Site Although many articles say that mobile apps are preferred over mobile sites, this report did not confirm that assertion.    
  • 79 percent said they prefer to have the option of using a mobile website over an app.
  • Only 27 percent of respondents would usually download an app when prompted.
  • Only 18 percent said they are happy using apps.
We believe that our JQuery mobile websites work well for many businesses, and are less costly than creating an app.  Simple sites start at only a few hundred dollars, so you can’t afford not to have one.

 If potential customers don’t find a mobile-optimized site for you,

you are losing their business.

 Give us a call at 317-299-5150 and let us help!

Jun 12 2013

Who Uses a Phone Book Anymore?

 

Business owners have known for years that they needed a listing in the phone book so that people could find them.  They paid a lot of money for the ads believing it brought them business because people regularly used the phone book.

Is the Phone Book Dead?

Today’s leaders have to decide whether to continue paying for phone book ads, as well as paying to create and maintain their website.  Part of that decision is their belief about how many people use the phone directory, and how many people use web search engines such as Google or Yahoo.

It is not easy to find out how many people still use the phone book to find businesses, but we can consider our own behavior and that of families and friends as a guide.  In my case, we haven’t kept a telephone book in years, even though they are delivered several times a year.  We always recycle them immediately because they are too slow to use.  I have heard others say the same thing, so I believe the use of them phone books is low.  As for search engines, I probably do at least 2-3 every day and some days do many more.   Is your experience similar?

 It is much easier to measure traffic that comes from internet search engines, and even to divide it up by desktop computers and mobile devices.  There are several reliable analytic packages available that can be added to a website to get the information, as well as a lot of completed research you can use today.   Mobile users are clearly strong in this area.  According to a 2012 Google study, 92% of smart phone users use internet search engines to find local businesses, and 89% of them have taken action after finding a local source of what they are seeking.  For other types of ads,  phone tracking software can show you exactly who is calling you from any particular source.  There are a lot of tools to help you.

 If you doubt the value of continuing your phone book ad, we can help you make the decision.  By adding the right analytics tools to your website, you can get the data you need.

Give us a call today at 317-299-5150.

 

 

Jun 06 2013

Go Mobile Now!

Computer sales have been decreasing for the last 4 quarters, while sales of mobile devices (smart phones, tablets, ipads, etc.) have been skyrocketing.   Know what that means? It means that many more people are going to be looking for mobile friendly websites.  

You need to get one now, before it’s too late!

Your website can be viewed on a smartphone, but that doesn’t make it mobile-friendly.  I come across lots of web pages that fit on my 3 inch phone screen, but I would have to zoom in with my fingers to see the data.   If I can’t click on your phone number to dial it, or easily see a map to visit your office, I’m just not going to call you.  Unless you are the only source for what I need, I’ll go to someone easier to contact.  How many potential customers like me are you losing this week?

Give us a call at 317-299-5150 to get your mobile site!

  This information published by DemandForce in partnership with Column Five.

 

 

 

 

 

 

 

 

 

 

 

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