Posts Tagged ‘experience with QR codes’

Jun 13 2013

McDonalds Using QR Codes on Bags

Using QR Codes on Bags and Cups

In a recent press release, McDonald’s announced their use of QR codes on their cups and bags to disseminate nutritional information.  This is a shift in strategy and reflects a trend that many businesses are demonstrating.  How are you doing in that area?

Customers with mobile devices can use them to scan the QR codes for stories and facts about the food.  According to McDonald’s Chief Brand Officer Kevin Newell , “Our new packaging is designed to engage with customers in relevant ways and celebrate our brand.  Customers tell us they want to know more about the food they are eating and we want to make that as easy as possible by putting this information right at their fingertips.”  Look at the photo below; what do you see?

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Jun 07 2013

Three Tips for Using QR Codes

Three Tips for Using QR Codes

QR (quick response) codes are gaining in popularity as more and more mobile internet users scan them on their mobile devices; however, many of them are not being used properly.   The tips for using QR codes below can help you get better results with your codes and avoid costly mistakes.

Step 1 – Plan the full action cycle before you publish.

  • Spend some time thinking through what result you want the codes to achieve.   Start by determining a few specific actions you want taken by people when they scan them, such as calling you on the phone, or sending in their email address to get a coupon, or watching a video about your service.  
  • Next think of something of value to reward them for taking that action.  It has to be significant enough (in their mind) to get them to do it.  
  • Finally think about your internal system’s response to their action.  You might send them a coupon, or call them to set up an appointment, or  mail them a brochure.   You also need to plan for saving details of the interaction so that you can follow up later. 

Step 2 – Design the experience for the user.

  • Take them to a mobile landing page created specifically to get the result you want.  Don’t include anything else on the page that distracts from what you want them to do.  Make it simple and understandable – do “this” and you will receive “that.”
  • Keep it colorful, engaging and easy to use.  Finger-sized buttons with bold text.
  • Make it fast.  If the page loads slowly, they may not wait and you’ll lose them.
  • Use a thank you page or immediate email to verify that they completed the action.

Step 3 – Place the QR code appropriately using these considerations.

  • waiting area – the best placement is where people are waiting for something
  • size – make it prominent but not overbearing
  • safety – do not put it where a person would be endangered by scanning it
  • flat spot – do not place it near the fold of a magazine or on a curved surface
  • timing – TV commercial viewers need more than 5 seconds to get their phone out
  • motivation – with nearby text, explain why they should scan the code
  • usage – place it where people expect to find that kind of information

 

With thorough planning, well thought-out design and proper placement, your QR code promotions should achieve the results you want.   These tips for using QR codes should be helpful.  QR codes are an excellent tool, but they need to be used correctly to work best.

May 29 2013

Mobile Access for 504 Small Business Loans

New Mobile Website Getting Great Reviews

Premier Capital Corporation serves as one of Indiana’s leading certified development companies accredited by the U.S. Small Business Administration (SBA).  They work as a partner with bankers and business owners to provide small business loans via long-term financing for real estate, machinery and equipment. mobile site home page In order to make it easier for people to compare small business loans, they developed a calculator on their website that produced estimated payments using their SBA 504 loan program.   That worked well for a number of years.  However, with the recent growth of mobile internet access and mobile device usage, Premier decided they needed a mobile version also.   In cooperation with Provim, an Indianapolis mobile web developer, the team created a  mobile website that was launched in May and was enthusiastically received right away.   If you have a mobile device with scanner, you can scan this image and see it for yourself.    

Here are some of the features that make it so popular:

  • it is a branded mobile site with custom colors and logo
  • simple, finger-sized buttons make it easy to use
  • the calculator visually leads you through the inputs
  • one touch comparison results for 504 loan versus a  7a loan
  • one button “send pdf” emails the loan structure and payments
  • home page has “save to phone” button
  • all staff members are shown on one page linked to individual pagesdownload button
 

Staff members like additional features:

  • every staff member has their own page with photo
  • one-touch to dial for their direct phone number
  • every staff member has a unique QR code to their page for their business cards
  • one touch “download my contact info” for each staff member
  This project is a great example of using an opportunity to think big.  Instead of just recreating the calculator on a smaller screen, they created a unique mobile tool that improves their work flow and appeals to the new crowd of mobile users. If you are thinking about moving into the mobile generation, give us a call and let us suggest some things.  You may be surprised what we can do for your business!

ProVim and TodaysQR

317-299-5150

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