Posts Tagged ‘experience with QR codes’

Nov 15 2013

Capital Partners CDC goes Mobile!

Capital Partners CDC of Atlanta, GA has recently launched their new mobile web site (not a mobile app.)  It is designed as a marketing tool for lenders who wish to calculate potential SBA (Small Business Administration) 504 loans.    The website will be marketed to bankers, CPAs and other financial firms, so that lending partners will be able to get a quick estimate on a 504 loan via any smart phone at any time.  Bankers and other lending partners are using mobile technology more consistently, so having this 504 loan calculator available on a phone will strengthen their working relationships.  It also deepens their connection since it provides a speedy way for the Lender to contact a CPCDC Loan Officer with any questions.  By just saving their contact information on the home screen of the phone, they can easily speed dial their favorite loan officer. Shown below are a few screen shots of the CPCDC mobile web site.  The left image is the home page, and the center image is the estimated payment results from a loan calculation, which can easily be emailed to anyone in pdf format.  The right image shows how easy it is to contact staff members with one-touch technology. Capital Partners CDC home          Capital Partners CDC calculator          Capital Partners CDC Staff   Their lending partners can use this website by scanning a Quick Response (QR) code on print media, or by typing the domain name into any browser on a smart phone. When it is accessed the first time, it can be easily saved to the desktop on the phone. Try it yourself – just type in CPCDC.com. We offer these brandable, customized calculators to CDCs across the nation.  If you’d like to have one for your CDC, give us a call at 317-299-5150, or email sales@provim.net. We’ll gladly explain what is available and all the options.
Nov 15 2013

Community CDC Goes Mobile!

Community CDC of Houston, TX recently launched a new mobile web site for calculating Small Business Administration (SBA) 504 loans.  They are now able to circulate the website to bankers, CPAs and other financial firms so they can get a quick estimate on a loan via any smart phone from anywhere at any time.  They know that their lending partners are using mobile technology more and more frequently, so having a mobile 504 loan calculator is perfect for them, and will strengthen their working relationships.

Here are a few screen shots of the mobile web site.  The left image is the home page navigation options, the center image is the results of a calculation, which can easily be emailed to anyone in pdf format.  The right image shows how easy it is to contact staff members.

commcdc-home            commcdc-calc-results          commcdc-staff  

Users can access this website by scanning a Quick Response (QR) code, or by typing the domain name into any browser on your smart phone. Try it yourself – just type in CommunityCDC.mobi.

These calculators are available to CDCs across the nation.  If you’d like to have one for your CDC, give us a call at 317-299-5150 or email sales@provim.net and we’ll explain what is available and all the options.

Jul 05 2013

QR Codes on Stormwater Signs

Leaders in Elkhart County, IN recently installed 51 new stormwater signs to highlight local rivers, streams and lakes throughout the county.  Each sign also has a QR code on it, which can be scanned with a smart phone.  Currently, the QR code leads to a website featuring a “Clean Water Tip of the Week”, but the QR codes on the signs will be used for other educational activities, especially to teach the public about the county’s waterways.

qr code for todays qrThe signs were recently used for a treasure hunt, which took participants to parks, bicycling and walking trails, and boat launches where they could find the stormwater signs. Each sign had a letter and number on it, which hunters used to fill in the blanks to complete the phrase on the treasure hunt entry sheet.  Families were encouraged to complete the treasure hunt together.

This is a great example of an inventive use of QR codes.  We have many other examples from our customers, and would be glad to share them with you.  Maybe you could use them in your business.

   
Jun 18 2013

QR Code Strategy #2 – Educate Your Users

This is the second of a three article series about QR codes strategy and how to use them effectively.

This QR Code Strategy is Educate Your Users

 This article focuses on ways to educate viewers about your products or services, and ways to change their behavior in interacting with you.

The great benefit of the QR Codes (QRC) is that no typing is required, saving time and avoiding the frustration of an incorrectly-typed address.  Of those who scan it, 100% will go to the address where your message is located.Here are a few examples:

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Jun 17 2013

QR Code Strategy #1 – Increase Your Message

This is the first in a series of articles about QR code strategy for using QR codes in your business.  In the series, we’ll tell you several useful approaches to using QR codes in  your print collateral.   

The first QR code strategy is Increase Information in Your Message.

Many businesses believe that print advertisements are expensive and difficult to write.  The right text for one market segment might be the wrong text for another segment, so how do you know what to write?  And how many words can you write in one ad (or on a business card) without being too text heavy?  And how will you know the number of people who read that ad so you can judge whether it was worth the money?  The effects of advertising expenditures can be hard to measure.

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