Posts Tagged ‘customer experience’

May 27 2013

4 Most Important Features – Mobile Websites

The 4 Most Important Features of a Mobile Website


Mobile visitors search for key information: 

    1. contact: phone number and email address
    2. directions
    3. store hours
    4. product or service information

Mobile-friendly websites make that information easy to find, with prominent buttons that are finger-sized for easy navigation.  Most regular websites don’t work well on mobile devices because the content is hard to read or difficult to navigate, so mobile users get frustrated and go elsewhere.  A Google survey of mobile users showed that when they saw a non-mobile friendly website, 61% of them went to a competitor.   To avoid that, you need a mobile website that attracts and engages users.  

Mobile users are more active than desktop users

  • They may be in their vehicle or a coffee shop looking for key information so they can go there right now.   
  • Mobile users are action-takers.  90% of all mobile searches result in some form of action, such as calling the business, visiting it, or making a purchase on-line.
  • Mobile users are generally close to making a purchase and looking for final information before they pull the trigger.
  •  According to Google, 67% say they are more likely to make a purchase on a mobile friendly site.  Also, nearly three quarters of mobile  users have made a purchase based on information from their phones.

If you are thinking about building one of these, you need these must-haves to make it effective.  The info-graphic below contains good explanations, and we build all of those features into every site we create.  We’ve built a lot of them and can build a great one for you!

If you would like help designing and creating a mobile website, give us a call today at 317-299-5150.  

4 key factors in a mobile site

The info graphic was published by DemandForce in partnership with Column Five.

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