Posts Tagged ‘customer experience’

Sep 20 2013

Mobile Access to Small Business 504 Loans

We recently finished a new mobile web site that allows people to easily consider getting a small business 504 loan using their smart phone. The company is Dakota CDC in Fargo, and shown below are a few images of their site.  By putting in your expected costs in a guided step-by-step process, the calculator will provide estimated loan costs and payment amounts, and send you a document with all the details.  You don’t have to go to the company office and sit with a loan officer to get the information – just get it in a few minutes wherever you are! The first view is their home page.  You can get there by scanning the QR code (which is being added to their print collateral) or by typing “DakotaCDC.com” into a browser on your smart phone. Next is the small business 504 loan calculator, and finally an example of a staff listing.   Each of the staff members has their own page and their own QR code for direct access to it (which is printed on their business cards.) This mobile site is strengthening business relationships, speeding up the loan process, and using technology to reach a mobile audience!
504 mobile loan calculator

Home with QR code added

loan calculator 504

Mobile Loan Calculator

Dusek Staff Page

Individual Staff Pag

Jul 02 2013

User Behavior and Demand for Mobile Websites

User Behavior and Demand

The user behavior and demand for mobile websites is changing according to a newly published report entitled “The People’s Web Report” from Netbiscuits.    The report contains data from 5,000 active mobile web users (500 in each of 10 countries) and was conducted from Mar-May 2013.   Respondents were asked about the three main platforms commonly used today: smartphones, feature phones and tablets.

Here are some significant points from the report:

    • 25% spend more than six hours per day using a mobile device on the web; their most frequent activity was internet searching.
    • 33% expect the same functionality from mobile sites as they get on full-sized desktop sites.  They know how quickly and easily many standard websites, and expect a similar experience on mobile.
    • 61% say they would be more satisfied with faster downloading of content.  Slow downloads frustrate mobile users.
    • 76% said that they would not engage with a website that is not optimized for mobile, and 32% said they would not return to a badly performing web site.
  App vs. Mobile Site Although many articles say that mobile apps are preferred over mobile sites, this report did not confirm that assertion.    
  • 79 percent said they prefer to have the option of using a mobile website over an app.
  • Only 27 percent of respondents would usually download an app when prompted.
  • Only 18 percent said they are happy using apps.
We believe that our JQuery mobile websites work well for many businesses, and are less costly than creating an app.  Simple sites start at only a few hundred dollars, so you can’t afford not to have one.

 If potential customers don’t find a mobile-optimized site for you,

you are losing their business.

 Give us a call at 317-299-5150 and let us help!

Jun 21 2013

Recruiting on Mobile Website Attracts Applicants

Recruiting on Mobile Websites is Growing Trend

Companies would be wise to begin recruiting on mobile websites to show openings and attract more job seekers.  This statement is according to a USA Today article published on Feb 25, 2013, ” Employers’ old tech hurts hiring as job hunts go mobile.”  Both  CareerBuilder and Indeed, two leading job-search sites, say the number of mobile searches has more than doubled the past year.

Attract Applicants Who Respond Faster 

Recruiting on mobile websites allows users to set up alerts about new job postings, and they can then receive messages at any time about a new opportunity.   Mobile applicants are also able to respond to alert messages and submit their resume sooner, such as at lunch, on the ride home, or watching TV in the evening.  Since they don’t have to wait to get home to send in a resume or to agree to an interview appointment, they believe this gives them an edge on their competitors.  They think their resumes get read and acted upon ahead of other desk-bound applicants in the screening process.

If you are looking for candidates “who are a little more cutting-edge,” you should consider recruiting on mobile websites.  You might find that the quality of your applicants is  higher due to their technical skills and interests.  You will also know that these applicants can work from their mobile phone if needed.

 Good for Permanent or Temporary Hiring

mobile website recruitinghiring mobile website

One of our clients, Indiana Pork, is using a mobile landing page to sign up temporary employees for their Food Tent at the Indiana State Fair.   Here is an image of their landing page and the QR code that leads to it.  This would be easy to use with a banner, or on signage at a job fair, or in any kind of print collateral.

If you are seeking college interns, this could be posted on a college bulletin board, added to a Facebook post or a included in a Tweet.  It is likely to be shared quickly in that way, since all college students have mobile devices.

If you want to give this a shot with your recruiting, give us a call.  We’d be glad to help.  

Call ProVim today at 317-299-5150!

 

 

 

Jun 19 2013

QR Code Strategy #3 – Engage Your Users

This is the third in a series of  QR code strategy ideas you might use for promoting your business with QR (Quick Response) codes.  

This Strategy is Engage Your Users!

In many businesses, especially service or retail businesses, some of the customers are waiting.  Like a husband waiting while his wife tries on a dress, or a patient waiting for the nurse to bring them into the doctor, or a customer at a car dealer waiting for the oil change to be finished.   All of these people could be engaged in thinking about the business, but they are probably not.  They might be reading magazines, or dozing, or checking email.   

If you want to engage them, you could use this QR strategy to post QR codes in the waiting room with information that might draw their interest.  Every wall or flat space could become a QR code display, or  you could have signage.   Using the 3 examples above, the husband might like to see a video of “romantic ideas to surprise your wife”, or the patient might like to see biographical information about the doctors in that practice, or the car dealer might want to show a video about the new models coming out soon.

Getting those who are waiting to be mentally engaged with your business can be profitable for you.   All you have to do is think about what you can put on the other end of that QR code to draw their attention.  The Korean grocery company, Tesco, has captured a large audience of people waiting for subway trains and their business has mushroomed.  There isn’t any reason you can’t do something similar in your business.  

video engagement jmd

Here is an example of how Dr. Jay Piatek provides video resources for his clients at the Piatek Institute.   They can watch his streaming video from this QR code when they are waiting and it allows them to fill their time in a useful manner, as well as getting them excited about the professional service he offers.   

Give us a call at 317-299-5150 if you’d like more information, or more examples of how to use QR codes in your business.

 

Jun 18 2013

QR Code Strategy #2 – Educate Your Users

This is the second of a three article series about QR codes strategy and how to use them effectively.

This QR Code Strategy is Educate Your Users

 This article focuses on ways to educate viewers about your products or services, and ways to change their behavior in interacting with you.

The great benefit of the QR Codes (QRC) is that no typing is required, saving time and avoiding the frustration of an incorrectly-typed address.  Of those who scan it, 100% will go to the address where your message is located.Here are a few examples:

Read more ...

Signup for our Newsletter