Posts Tagged ‘change client behavior’
Mobile Devices Change Viewer Behavior
Small Screens – Big Fingers
Navigating is easy on a standard desktop website using a mouse and a 15″ or larger screen, but that’s not always true when you are using one finger and a small screen on your mobile device. Fat-fingering, accidentally touching or typing something you didn’t mean to, can slow you down and frustrate you. A mobile website must also be easy to navigate because you don’t want mobile users to feel less important just because they use a mobile device. A simple layout and a few large finger-sized buttons make mobile users feel valued so they will stay now and come back later.24 by 7 by 365
Mobile devices provide almost immediate access to solutions and information. Those who use them expect to be able to use them at any time, day or not, weekday or weekend, and from anywhere, not just the office. This “always on” mentality means that the most important features of your website have to be on the mobile site and the desktop site. And because they might be looking for something in the few minutes between meetings or before their child comes up at bat, they want a fast-loading, easy to navigate website.Mobile Email Leads to Mobile Searching and Browsing
One recent study showed that over 40% of all email is viewed on mobile devices. Many emails contain links to web pages, and many other emails cause the reader to search for information. You don’t want users to have to go to the office to see your company website, so you need to have a mobile website optimized for the smaller screen so you can capture them right then. And, if you use marketing emails for subscribers, then creating mobile-optimized messages is also just as important as a mobile-optimized website.Future Growth and Importance
There is still strong desktop and tablet internet access, but the trend toward a mobile lifestyle is adding many thousands of new mobile users daily. The daily demands of work, the desire for more efficient time management, long commutes and many other factors make mobile internet access such a convenient service for many people. Once you start using mobile, you just won’t feel right when you are not connected. In 2014, internet users in the US are expected to access the web via mobile devices more than they do via non-mobile devices. Businesses of today have to take actions to grow their customers from both types of users.QR Code Strategy #3 – Engage Your Users
This is the third in a series of QR code strategy ideas you might use for promoting your business with QR (Quick Response) codes.
This Strategy is Engage Your Users!
In many businesses, especially service or retail businesses, some of the customers are waiting. Like a husband waiting while his wife tries on a dress, or a patient waiting for the nurse to bring them into the doctor, or a customer at a car dealer waiting for the oil change to be finished. All of these people could be engaged in thinking about the business, but they are probably not. They might be reading magazines, or dozing, or checking email.
If you want to engage them, you could use this QR strategy to post QR codes in the waiting room with information that might draw their interest. Every wall or flat space could become a QR code display, or you could have signage. Using the 3 examples above, the husband might like to see a video of “romantic ideas to surprise your wife”, or the patient might like to see biographical information about the doctors in that practice, or the car dealer might want to show a video about the new models coming out soon.
Getting those who are waiting to be mentally engaged with your business can be profitable for you. All you have to do is think about what you can put on the other end of that QR code to draw their attention. The Korean grocery company, Tesco, has captured a large audience of people waiting for subway trains and their business has mushroomed. There isn’t any reason you can’t do something similar in your business.
Here is an example of how Dr. Jay Piatek provides video resources for his clients at the Piatek Institute. They can watch his streaming video from this QR code when they are waiting and it allows them to fill their time in a useful manner, as well as getting them excited about the professional service he offers.
Give us a call at 317-299-5150 if you’d like more information, or more examples of how to use QR codes in your business.
QR Code Strategy #2 – Educate Your Users
This is the second of a three article series about QR codes strategy and how to use them effectively.
This QR Code Strategy is Educate Your Users
This article focuses on ways to educate viewers about your products or services, and ways to change their behavior in interacting with you.
The great benefit of the QR Codes (QRC) is that no typing is required, saving time and avoiding the frustration of an incorrectly-typed address. Of those who scan it, 100% will go to the address where your message is located.Here are a few examples:
Overcome Business Problems with Technology
Spread Your Contact Info – You want people to call you, but let’s be honest — almost nobody is going type all of your contact information into their phone. However, you can use technology to make it easier for them to call. By using a mobile friendly page, they can download and save it in seconds with the push of a button. When that technology is linked from your business card, it becomes the perfect way to solve this problem.
Making things easier for smartphone users is just part of good customer service. Gary Huff and the fine people at Premier Capital Corp used this technology to overcome business problems they faced.
Educate Your Clients – A weight loss physician wanted his prospective clients to see his seminar before they became clients, so he spent time and effort to create DVDs of his seminars. Then he had to order and stock the DVDs, distribute them, collect for them, replenish them, and also get hard copy verification that the patients had watched them. This process was labor intensive and prone to errors, so he looked to technology for a solution. Now the seminars are always available on a streaming server, and patients have to log in to view them. There are no more DVDs, no paper trail, and very little labor involved to achieve the goal. Dr. Jay Piatek of The Piatek Institute uses this technology to overcome business problems today, and he is glad that he does.
Take a Client Survey – A local organization wanted to know which of it’s entree’s was most popular in their food tent at the State Fair. However, getting a hard copy paper survey filled out after eating seemed to be problematic, as well as expensive due to the cost of labor to count and record every answer. They asked how technology could help, and decided to do a mobile survey. After eating, mobile users scanned a QR code in the tent and quickly submitted their preferences. A database captured the data, and an automated report sent the results to the owner without the need for human labor. Sarah Ford of Indiana Pork overcame her problem with technology and is glad she did.