Jun 19 2013

QR Code Strategy #3 – Engage Your Users

This is the third in a series of  QR code strategy ideas you might use for promoting your business with QR (Quick Response) codes.  

This Strategy is Engage Your Users!

In many businesses, especially service or retail businesses, some of the customers are waiting.  Like a husband waiting while his wife tries on a dress, or a patient waiting for the nurse to bring them into the doctor, or a customer at a car dealer waiting for the oil change to be finished.   All of these people could be engaged in thinking about the business, but they are probably not.  They might be reading magazines, or dozing, or checking email.   

If you want to engage them, you could use this QR strategy to post QR codes in the waiting room with information that might draw their interest.  Every wall or flat space could become a QR code display, or  you could have signage.   Using the 3 examples above, the husband might like to see a video of “romantic ideas to surprise your wife”, or the patient might like to see biographical information about the doctors in that practice, or the car dealer might want to show a video about the new models coming out soon.

Getting those who are waiting to be mentally engaged with your business can be profitable for you.   All you have to do is think about what you can put on the other end of that QR code to draw their attention.  The Korean grocery company, Tesco, has captured a large audience of people waiting for subway trains and their business has mushroomed.  There isn’t any reason you can’t do something similar in your business.  

video engagement jmd

Here is an example of how Dr. Jay Piatek provides video resources for his clients at the Piatek Institute.   They can watch his streaming video from this QR code when they are waiting and it allows them to fill their time in a useful manner, as well as getting them excited about the professional service he offers.   

Give us a call at 317-299-5150 if you’d like more information, or more examples of how to use QR codes in your business.

 

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