Jun 26 2013

Mobile Websites Reduce Lost Traffic

Want to Convert 10% More Traffic to Sales?  

Business success is not always about getting more traffic to your website.   It might be better to reduce lost traffic with a good mobile website experience.

mobile website reduces lost traffic





This chart above shows data from one of our customers who did not have a mobile site.  Notice how many users (31%) were using mobile technology (smart phones and tablets.)  Look at how many less web pages they visited, and how much less time they spend on the page.

Finally, you can see that they got 11% more new users on mobile, and the bounce rate (those who leave quickly) was 26% higher.   This business had 80% of over 6,600 clients as new visitors, but 73% (3,892 visitors) of those left after only viewing one page.

Good Mobile Sites Reduce Lost Traffic

What gain would they have seen if they had converted or closed some of those 6,600 prospects?  We all know that QR Codes can lead a user to a specific web page with a quick scan of  their smart phone, but then what?  Many users are welcomed with a page designed to fit 19” or larger monitors, but they’re on their smart phone and the experience is not user-friendly.  According to a Google survey, 61% of them are driven to a competitor because of that poor experience.  They think the company doesn’t care about their business.

Everyday more and more users are finding your website via their smart phones and if you don’t have a mobile friendly web page, you don’t have a user-friendly web page.  

Huge Growth in Mobile Internet Access 

Look at the chart below showing the recent and rapid change in mobile device users.

  • Do you know how many people are seeing your web page on a small screen?  
  • Do you know how many are leaving your site because they can’t see it clearly?
mobile access reduce lost traffic

If you don’t have a mobile site yet, give us a call and let us show you what you might be missing.
We can create them quickly for you, and you can reap the rewards of having the best user experience for whatever device they use to see your site.

Call Us today! – 299-5150


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