Jun 13 2013

McDonalds Using QR Codes on Bags

Using QR Codes on Bags and Cups

In a recent press release, McDonald’s announced their use of QR codes on their cups and bags to disseminate nutritional information.  This is a shift in strategy and reflects a trend that many businesses are demonstrating.  How are you doing in that area?

Customers with mobile devices can use them to scan the QR codes for stories and facts about the food.  According to McDonald’s Chief Brand Officer Kevin Newell , “Our new packaging is designed to engage with customers in relevant ways and celebrate our brand.  Customers tell us they want to know more about the food they are eating and we want to make that as easy as possible by putting this information right at their fingertips.”  Look at the photo below; what do you see?Mcdonalds QR codes on bags


Although McDonald’s already provides customers with nutritional information through boards, posters, brochures and tray liners at their restaurants, they apparently don’t think that’s enough for the mobile generation.  Adding QR codes with that information seems to be an effort to capture mobile internet users and engage them.

Many big companies are adopting QR codes into their advertising in order to capture mobile internet users.  If you would like to start using them in your business, give us a call.

We’ll glad to help – 317-299-5150



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