Category: Services

Jun 12 2013

Who Uses a Phone Book Anymore?

 

Business owners have known for years that they needed a listing in the phone book so that people could find them.  They paid a lot of money for the ads believing it brought them business because people regularly used the phone book.

Is the Phone Book Dead?

Today’s leaders have to decide whether to continue paying for phone book ads, as well as paying to create and maintain their website.  Part of that decision is their belief about how many people use the phone directory, and how many people use web search engines such as Google or Yahoo.

It is not easy to find out how many people still use the phone book to find businesses, but we can consider our own behavior and that of families and friends as a guide.  In my case, we haven’t kept a telephone book in years, even though they are delivered several times a year.  We always recycle them immediately because they are too slow to use.  I have heard others say the same thing, so I believe the use of them phone books is low.  As for search engines, I probably do at least 2-3 every day and some days do many more.   Is your experience similar?

 It is much easier to measure traffic that comes from internet search engines, and even to divide it up by desktop computers and mobile devices.  There are several reliable analytic packages available that can be added to a website to get the information, as well as a lot of completed research you can use today.   Mobile users are clearly strong in this area.  According to a 2012 Google study, 92% of smart phone users use internet search engines to find local businesses, and 89% of them have taken action after finding a local source of what they are seeking.  For other types of ads,  phone tracking software can show you exactly who is calling you from any particular source.  There are a lot of tools to help you.

 If you doubt the value of continuing your phone book ad, we can help you make the decision.  By adding the right analytics tools to your website, you can get the data you need.

Give us a call today at 317-299-5150.

 

 

Jun 07 2013

Mobile Internet Users Exceed Desktop Users

Mobile Internet Users Growing Rapidly

The graph below clearly shows that mobile internet users in India have overtaken desktop internet users.   They have moved from desktop and laptop computers to mobile devices in a big way.  A recent study published in Nov 2012 by KPCB partner Mary Meeker and Stats Counter Global Stats contained the detailed study information.

 

Although this hasn’t occurred everywhere yet, it is clear that the trend for mobile internet users will continue to grow in other countries.  Industry forecasts have been made that the US will reach this point in 2013.

The implications for every website owner are clear – you need both a desktop and a mobile website. If mobile internet users come to your site and see a page made for a 19″ screen on their 3″ mobile phone screen, they will probably leave and not come back.

We can help you capture mobile internet users by creating a mobile site for you. It can be either a simple landing page or a more elaborate site, depending on your needs.

Give us a call today at 317-299-5150 and let us recommend a solution for you to capture more mobile internet users.

Jun 06 2013

Go Mobile Now!

Computer sales have been decreasing for the last 4 quarters, while sales of mobile devices (smart phones, tablets, ipads, etc.) have been skyrocketing.   Know what that means? It means that many more people are going to be looking for mobile friendly websites.  

You need to get one now, before it’s too late!

Your website can be viewed on a smartphone, but that doesn’t make it mobile-friendly.  I come across lots of web pages that fit on my 3 inch phone screen, but I would have to zoom in with my fingers to see the data.   If I can’t click on your phone number to dial it, or easily see a map to visit your office, I’m just not going to call you.  Unless you are the only source for what I need, I’ll go to someone easier to contact.  How many potential customers like me are you losing this week?

Give us a call at 317-299-5150 to get your mobile site!

  This information published by DemandForce in partnership with Column Five.

 

 

 

 

 

 

 

 

 

 

 

Jun 05 2013

Why Do I Need a Mobile Landing Page?

This chart below shows data from one of our customers who did not have a mobile landing page, which is a page specifically built to receive people using mobile devices.  A mobile landing page is designed to be easy to read on a small screen and has finger-sized buttons for easy navigation.  

Mobile landing pages reduce the loss of mobile visitors 

You can see in the chart that 31% of the total users (more than 20,000 people ) arrived at the desktop webpage using a mobile device such as a smart phone or tablet.  Both tablet and smart phones have smaller screens than a desktop or laptop computer so a full-sized page can be hard to read.  Laptops are not bad, but with a 3 inch telephone screen, a standard web page can be impossible to read and very frustrating to the mobile visitor.  Google says that 61% of those visitors are driven to competitors.

mobile landing page chart

You can also see that 80% of the mobile users are first time visitors (% New Visits), and 73% of those people bounced (Bounce Rate), which means they left the site at the 1st page they saw.  If this client had a mobile-friendly landing page built to engage mobile users and keep them on the site, they might be converting some of those 6,665 people into customers.  

If you don’t have a mobile landing page, how much is it costing you each month? 10 sales, 100 sales, maybe even more?   Mobile landing pages can be created for only a few hundred dollars.  

Get a mobile landing page and reduce your losses.

Call us today at 299-5150

May 29 2013

Mobile Access for 504 Small Business Loans

New Mobile Website Getting Great Reviews

Premier Capital Corporation serves as one of Indiana’s leading certified development companies accredited by the U.S. Small Business Administration (SBA).  They work as a partner with bankers and business owners to provide small business loans via long-term financing for real estate, machinery and equipment. mobile site home page In order to make it easier for people to compare small business loans, they developed a calculator on their website that produced estimated payments using their SBA 504 loan program.   That worked well for a number of years.  However, with the recent growth of mobile internet access and mobile device usage, Premier decided they needed a mobile version also.   In cooperation with Provim, an Indianapolis mobile web developer, the team created a  mobile website that was launched in May and was enthusiastically received right away.   If you have a mobile device with scanner, you can scan this image and see it for yourself.    

Here are some of the features that make it so popular:

  • it is a branded mobile site with custom colors and logo
  • simple, finger-sized buttons make it easy to use
  • the calculator visually leads you through the inputs
  • one touch comparison results for 504 loan versus a  7a loan
  • one button “send pdf” emails the loan structure and payments
  • home page has “save to phone” button
  • all staff members are shown on one page linked to individual pagesdownload button
 

Staff members like additional features:

  • every staff member has their own page with photo
  • one-touch to dial for their direct phone number
  • every staff member has a unique QR code to their page for their business cards
  • one touch “download my contact info” for each staff member
  This project is a great example of using an opportunity to think big.  Instead of just recreating the calculator on a smaller screen, they created a unique mobile tool that improves their work flow and appeals to the new crowd of mobile users. If you are thinking about moving into the mobile generation, give us a call and let us suggest some things.  You may be surprised what we can do for your business!

ProVim and TodaysQR

317-299-5150

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