Category: Business Trends

Oct 03 2013

Mobile Sites Reach On-the-Go Customers

Recent research from Pew Research Center, a Washington D.C. based nonpartisan think tank, shows that 91% of Americans have a cell phone, and 56% of those are smartphones. Further, research showed that 63% adults use their phones to go online, with 34% using the phones exclusively to go online.  The logical conclusion from this is that businesses will reach customers on the go with smartphones as opposed to other devices because so many people own them. Mobile sites are built for easy navigation on a small screen and usually offer customers the choice to purchase immediately.  We believe that a mobile site is economical to build and to maintain, and in this day and age it should be a central building block of the marketing campaign.   A mobile site reaches the kind of people most businesses want for customers, and generate more leads, more sales and more profit! Here is our mobile site. It is direct and to the point – “contact us.”   Isn’t that what you want to happen in your business?

mobile sites ProVim

Jul 09 2013

Mobile Devices Change Viewer Behavior

It is easy to see how mobile devices change viewer behavior as they interact with websites. Mobile internet usage has rocketed up due to the massive distribution of smartphones, WI-FI access and tablet devices such as the iPad. In 2008, mobile devices used less than one percent of overall internet traffic but that has grown to fifteen percent in only 5 years. An important part of this change is that internet users behave differently from PC users. If you want to succeed online, you must have a mobile-friendly web presence to attract and keep mobile viewers.

Small Screens – Big Fingers

Navigating is easy on a standard desktop website using a mouse and a 15″ or larger screen, but that’s not always true when you are using one finger and a small screen on your mobile device. Fat-fingering, accidentally touching or typing something you didn’t mean to, can slow you down and frustrate you. A mobile website must also be easy to navigate because you don’t want mobile users to feel less important just because they use a mobile device. A simple layout and a few large finger-sized buttons make mobile users feel valued so they will stay now and come back later.

24 by 7 by 365

Mobile devices provide almost immediate access to solutions and information. Those who use them expect to be able to use them at any time, day or not, weekday or weekend, and from anywhere, not just the office. This “always on” mentality means that the most important features of your website have to be on the mobile site and the desktop site. And because they might be looking for something in the few minutes between meetings or before their child comes up at bat, they want a fast-loading, easy to navigate website.

Mobile Email Leads to Mobile Searching and Browsing

One recent study showed that over 40% of all email is viewed on mobile devices. Many emails contain links to web pages, and many other emails cause the reader to search for information. You don’t want users to have to go to the office to see your company website, so you need to have a mobile website optimized for the smaller screen so you can capture them right then. And, if you use marketing emails for subscribers, then creating mobile-optimized messages is also just as important as a mobile-optimized website.

Future Growth and Importance

There is still strong desktop and tablet internet access, but the trend toward a mobile lifestyle is adding many thousands of new mobile users daily. The daily demands of work, the desire for more efficient time management, long commutes and many other factors make mobile internet access such a convenient service for many people. Once you start using mobile, you just won’t feel right when you are not connected. In 2014, internet users in the US are expected to access the web via mobile devices more than they do via non-mobile devices. Businesses of today have to take actions to grow their customers from both types of users.
Jul 02 2013

User Behavior and Demand for Mobile Websites

User Behavior and Demand

The user behavior and demand for mobile websites is changing according to a newly published report entitled “The People’s Web Report” from Netbiscuits.    The report contains data from 5,000 active mobile web users (500 in each of 10 countries) and was conducted from Mar-May 2013.   Respondents were asked about the three main platforms commonly used today: smartphones, feature phones and tablets.

Here are some significant points from the report:

    • 25% spend more than six hours per day using a mobile device on the web; their most frequent activity was internet searching.
    • 33% expect the same functionality from mobile sites as they get on full-sized desktop sites.  They know how quickly and easily many standard websites, and expect a similar experience on mobile.
    • 61% say they would be more satisfied with faster downloading of content.  Slow downloads frustrate mobile users.
    • 76% said that they would not engage with a website that is not optimized for mobile, and 32% said they would not return to a badly performing web site.
  App vs. Mobile Site Although many articles say that mobile apps are preferred over mobile sites, this report did not confirm that assertion.    
  • 79 percent said they prefer to have the option of using a mobile website over an app.
  • Only 27 percent of respondents would usually download an app when prompted.
  • Only 18 percent said they are happy using apps.
We believe that our JQuery mobile websites work well for many businesses, and are less costly than creating an app.  Simple sites start at only a few hundred dollars, so you can’t afford not to have one.

 If potential customers don’t find a mobile-optimized site for you,

you are losing their business.

 Give us a call at 317-299-5150 and let us help!

Jun 26 2013

Mobile Websites Reduce Lost Traffic

Want to Convert 10% More Traffic to Sales?  

Business success is not always about getting more traffic to your website.   It might be better to reduce lost traffic with a good mobile website experience.

mobile website reduces lost traffic

 

 

 

 

This chart above shows data from one of our customers who did not have a mobile site.  Notice how many users (31%) were using mobile technology (smart phones and tablets.)  Look at how many less web pages they visited, and how much less time they spend on the page.

Read more ...

Jun 21 2013

Recruiting on Mobile Website Attracts Applicants

Recruiting on Mobile Websites is Growing Trend

Companies would be wise to begin recruiting on mobile websites to show openings and attract more job seekers.  This statement is according to a USA Today article published on Feb 25, 2013, ” Employers’ old tech hurts hiring as job hunts go mobile.”  Both  CareerBuilder and Indeed, two leading job-search sites, say the number of mobile searches has more than doubled the past year.

Attract Applicants Who Respond Faster 

Recruiting on mobile websites allows users to set up alerts about new job postings, and they can then receive messages at any time about a new opportunity.   Mobile applicants are also able to respond to alert messages and submit their resume sooner, such as at lunch, on the ride home, or watching TV in the evening.  Since they don’t have to wait to get home to send in a resume or to agree to an interview appointment, they believe this gives them an edge on their competitors.  They think their resumes get read and acted upon ahead of other desk-bound applicants in the screening process.

If you are looking for candidates “who are a little more cutting-edge,” you should consider recruiting on mobile websites.  You might find that the quality of your applicants is  higher due to their technical skills and interests.  You will also know that these applicants can work from their mobile phone if needed.

 Good for Permanent or Temporary Hiring

mobile website recruitinghiring mobile website

One of our clients, Indiana Pork, is using a mobile landing page to sign up temporary employees for their Food Tent at the Indiana State Fair.   Here is an image of their landing page and the QR code that leads to it.  This would be easy to use with a banner, or on signage at a job fair, or in any kind of print collateral.

If you are seeking college interns, this could be posted on a college bulletin board, added to a Facebook post or a included in a Tweet.  It is likely to be shared quickly in that way, since all college students have mobile devices.

If you want to give this a shot with your recruiting, give us a call.  We’d be glad to help.  

Call ProVim today at 317-299-5150!

 

 

 

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