During the last six months of 2012, 41% of all email was read on mobile devices, which equates to hundreds of billions of emails. The information came from a report published by Knotice, of Akron OH.
This means that people are opening the messages on the go, which is sooner than if they only read them at their desk, but it also could result in negative effects for the sender. If your email has a link to your website but your site is not mobile ready, they are likely to be annoyed and get a negative impression of your brand.
Can you afford to lose that many people trying to get your information on their mobile device?
Make sure that every ad you run and every email you send will take viewers to a good web experience regardless of what device they are using. A smart site is programmed to recognize the device before it sees the page, and to send the best display for that device. With billions of mobile users in the world, you can’t afford not to have one!
Call us today and let us create one for you! http://provim.net/mobile/
(317) 299-5150
“Don’t penalize users for visiting your site on smaller devices.” — Brad Frost, Responsive web leader and publisher
With more than 6 billion mobile users of smartphones and other devices in the world, a good number of them must be looking for a business like yours. Marketers have seen these trends:
About 400 million mobile devices are active in the US, and sales continue to soar. This chart shows that over half of those users go online often, and usage is expected to increase.
Let us help you join the Mobile Era. Prices start at just a few hundred dollars, so they are very affordable, and because of their simple content. it usually doesn’t take long to build one. We have created many of them, and we’d like to help you with yours.
Source: Pew Internet’s study of US adults, “Cell Internet Use 2012”
Potential customers are trying to find you by using local searches on their mobile devices; if you don’t have a mobile friendly website, those customers are likely to find your competitor first. This is especially true for restaurants.
89% of them have taken action (such as call, visit, or buy) shortly after finding a local source for the service or product. Furthermore, 82% of them say they perform a phone search once a week or more, so they provide a lot of search traffic. An impressive 48% of smartphone users say they have visited a local business they found on the mobile web.
They have the most to gain from being easy to find on a mobile website. How often have you heard “you decide” as you consider going to a restaurant with someone? If you don’t know all the restaurants in that area, your smart phone can show a list of them or a map of them with flag markers. The probability that you will choose a restaurant that shows up on the map is very high, especially if you can click a flag and see mobile friendly information.
If you have any kind of retail or service establishment that people visit in person, you should have a mobile website that makes you easy to find. There is no reason not to capitalize on the trend in local searches to put money in your pocket.