Author Archive

Jun 18 2013

QR Code Strategy #2 – Educate Your Users

This is the second of a three article series about QR codes strategy and how to use them effectively.

This QR Code Strategy is Educate Your Users

 This article focuses on ways to educate viewers about your products or services, and ways to change their behavior in interacting with you.

The great benefit of the QR Codes (QRC) is that no typing is required, saving time and avoiding the frustration of an incorrectly-typed address.  Of those who scan it, 100% will go to the address where your message is located.Here are a few examples:

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Jun 17 2013

QR Code Strategy #1 – Increase Your Message

This is the first in a series of articles about QR code strategy for using QR codes in your business.  In the series, we’ll tell you several useful approaches to using QR codes in  your print collateral.   

The first QR code strategy is Increase Information in Your Message.

Many businesses believe that print advertisements are expensive and difficult to write.  The right text for one market segment might be the wrong text for another segment, so how do you know what to write?  And how many words can you write in one ad (or on a business card) without being too text heavy?  And how will you know the number of people who read that ad so you can judge whether it was worth the money?  The effects of advertising expenditures can be hard to measure.

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Jun 13 2013

McDonalds Using QR Codes on Bags

Using QR Codes on Bags and Cups

In a recent press release, McDonald’s announced their use of QR codes on their cups and bags to disseminate nutritional information.  This is a shift in strategy and reflects a trend that many businesses are demonstrating.  How are you doing in that area?

Customers with mobile devices can use them to scan the QR codes for stories and facts about the food.  According to McDonald’s Chief Brand Officer Kevin Newell , “Our new packaging is designed to engage with customers in relevant ways and celebrate our brand.  Customers tell us they want to know more about the food they are eating and we want to make that as easy as possible by putting this information right at their fingertips.”  Look at the photo below; what do you see?

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Jun 12 2013

Who Uses a Phone Book Anymore?

 

Business owners have known for years that they needed a listing in the phone book so that people could find them.  They paid a lot of money for the ads believing it brought them business because people regularly used the phone book.

Is the Phone Book Dead?

Today’s leaders have to decide whether to continue paying for phone book ads, as well as paying to create and maintain their website.  Part of that decision is their belief about how many people use the phone directory, and how many people use web search engines such as Google or Yahoo.

It is not easy to find out how many people still use the phone book to find businesses, but we can consider our own behavior and that of families and friends as a guide.  In my case, we haven’t kept a telephone book in years, even though they are delivered several times a year.  We always recycle them immediately because they are too slow to use.  I have heard others say the same thing, so I believe the use of them phone books is low.  As for search engines, I probably do at least 2-3 every day and some days do many more.   Is your experience similar?

 It is much easier to measure traffic that comes from internet search engines, and even to divide it up by desktop computers and mobile devices.  There are several reliable analytic packages available that can be added to a website to get the information, as well as a lot of completed research you can use today.   Mobile users are clearly strong in this area.  According to a 2012 Google study, 92% of smart phone users use internet search engines to find local businesses, and 89% of them have taken action after finding a local source of what they are seeking.  For other types of ads,  phone tracking software can show you exactly who is calling you from any particular source.  There are a lot of tools to help you.

 If you doubt the value of continuing your phone book ad, we can help you make the decision.  By adding the right analytics tools to your website, you can get the data you need.

Give us a call today at 317-299-5150.

 

 

Jun 11 2013

Three Mobile Options

Three Mobile Options are Available

If you are considering starting up a mobile website, there are three mobile options available to you.  There are many different opinions on which is the best option, so this article will help you understand a few of the basic differences between them. 

The three mobile options are a responsive website, a mobile application, and a custom mobile website.  Here is some quick information about each of the options.

Responsive website  

This is additional code in a website which causes it to adapt the mobile device.  You can keep your existing website but it will display the same content differently on a 3 inch phone, a 5 inch device or a 17 inch laptop.  This option allows you to maintain your content in only one location and it doesn’t take a lot of time to add the code.  However, users may find it slower because of the amount of content to download and because there are limits to the ability to use some attractive mobile features.  Designing a responsive site to work properly on every mobile device, browser and operating system can be complicated.

Mobile application (app)

This is a program that a user must find and download onto their device.  It performs specific functions quickly and effectively, so many companies use them.  Apps require users to download each update also, which can be frustrating for mobile users.  Apps are generally more expensive than the other two options, and they must be approved for distribution prior to launching them.

Mobile website

This is a streamlined customer experience for mobile users.  Mobile sites are fast loading and incorporate attractive features such as one-touch to dial, one-touch to map, and easy downloading of contact information.  This type of site can be a single landing page or many pages so the cost and development time can be low for simple sites.  Since the user must have internet access to get to the website, a poor signal can slow down the site.  Updates made to the site are immediately available with no user activity required.

  Before you decide on the option for your mobile presence, you should decide on the goals you want to achieve with it, and then consult with developers to get more ideas and information.  ProVim is an Indianapolis mobile website developer using jQuery framework, and we’d be glad to discuss your individual situation with you as you make a decision.   

Call us today at 317-299-5150

 

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