Author Archive

Oct 03 2013

Mobile Sites Reach On-the-Go Customers

Recent research from Pew Research Center, a Washington D.C. based nonpartisan think tank, shows that 91% of Americans have a cell phone, and 56% of those are smartphones. Further, research showed that 63% adults use their phones to go online, with 34% using the phones exclusively to go online.  The logical conclusion from this is that businesses will reach customers on the go with smartphones as opposed to other devices because so many people own them. Mobile sites are built for easy navigation on a small screen and usually offer customers the choice to purchase immediately.  We believe that a mobile site is economical to build and to maintain, and in this day and age it should be a central building block of the marketing campaign.   A mobile site reaches the kind of people most businesses want for customers, and generate more leads, more sales and more profit! Here is our mobile site. It is direct and to the point – “contact us.”   Isn’t that what you want to happen in your business?

mobile sites ProVim

Sep 20 2013

Mobile Access to Small Business 504 Loans

We recently finished a new mobile web site that allows people to easily consider getting a small business 504 loan using their smart phone. The company is Dakota CDC in Fargo, and shown below are a few images of their site.  By putting in your expected costs in a guided step-by-step process, the calculator will provide estimated loan costs and payment amounts, and send you a document with all the details.  You don’t have to go to the company office and sit with a loan officer to get the information – just get it in a few minutes wherever you are! The first view is their home page.  You can get there by scanning the QR code (which is being added to their print collateral) or by typing “DakotaCDC.com” into a browser on your smart phone. Next is the small business 504 loan calculator, and finally an example of a staff listing.   Each of the staff members has their own page and their own QR code for direct access to it (which is printed on their business cards.) This mobile site is strengthening business relationships, speeding up the loan process, and using technology to reach a mobile audience!
504 mobile loan calculator

Home with QR code added

loan calculator 504

Mobile Loan Calculator

Dusek Staff Page

Individual Staff Pag

Jul 09 2013

Mobile Devices Change Viewer Behavior

It is easy to see how mobile devices change viewer behavior as they interact with websites. Mobile internet usage has rocketed up due to the massive distribution of smartphones, WI-FI access and tablet devices such as the iPad. In 2008, mobile devices used less than one percent of overall internet traffic but that has grown to fifteen percent in only 5 years. An important part of this change is that internet users behave differently from PC users. If you want to succeed online, you must have a mobile-friendly web presence to attract and keep mobile viewers.

Small Screens – Big Fingers

Navigating is easy on a standard desktop website using a mouse and a 15″ or larger screen, but that’s not always true when you are using one finger and a small screen on your mobile device. Fat-fingering, accidentally touching or typing something you didn’t mean to, can slow you down and frustrate you. A mobile website must also be easy to navigate because you don’t want mobile users to feel less important just because they use a mobile device. A simple layout and a few large finger-sized buttons make mobile users feel valued so they will stay now and come back later.

24 by 7 by 365

Mobile devices provide almost immediate access to solutions and information. Those who use them expect to be able to use them at any time, day or not, weekday or weekend, and from anywhere, not just the office. This “always on” mentality means that the most important features of your website have to be on the mobile site and the desktop site. And because they might be looking for something in the few minutes between meetings or before their child comes up at bat, they want a fast-loading, easy to navigate website.

Mobile Email Leads to Mobile Searching and Browsing

One recent study showed that over 40% of all email is viewed on mobile devices. Many emails contain links to web pages, and many other emails cause the reader to search for information. You don’t want users to have to go to the office to see your company website, so you need to have a mobile website optimized for the smaller screen so you can capture them right then. And, if you use marketing emails for subscribers, then creating mobile-optimized messages is also just as important as a mobile-optimized website.

Future Growth and Importance

There is still strong desktop and tablet internet access, but the trend toward a mobile lifestyle is adding many thousands of new mobile users daily. The daily demands of work, the desire for more efficient time management, long commutes and many other factors make mobile internet access such a convenient service for many people. Once you start using mobile, you just won’t feel right when you are not connected. In 2014, internet users in the US are expected to access the web via mobile devices more than they do via non-mobile devices. Businesses of today have to take actions to grow their customers from both types of users.
Jul 05 2013

QR Codes on Stormwater Signs

Leaders in Elkhart County, IN recently installed 51 new stormwater signs to highlight local rivers, streams and lakes throughout the county.  Each sign also has a QR code on it, which can be scanned with a smart phone.  Currently, the QR code leads to a website featuring a “Clean Water Tip of the Week”, but the QR codes on the signs will be used for other educational activities, especially to teach the public about the county’s waterways.

qr code for todays qrThe signs were recently used for a treasure hunt, which took participants to parks, bicycling and walking trails, and boat launches where they could find the stormwater signs. Each sign had a letter and number on it, which hunters used to fill in the blanks to complete the phrase on the treasure hunt entry sheet.  Families were encouraged to complete the treasure hunt together.

This is a great example of an inventive use of QR codes.  We have many other examples from our customers, and would be glad to share them with you.  Maybe you could use them in your business.

   
Jul 02 2013

User Behavior and Demand for Mobile Websites

User Behavior and Demand

The user behavior and demand for mobile websites is changing according to a newly published report entitled “The People’s Web Report” from Netbiscuits.    The report contains data from 5,000 active mobile web users (500 in each of 10 countries) and was conducted from Mar-May 2013.   Respondents were asked about the three main platforms commonly used today: smartphones, feature phones and tablets.

Here are some significant points from the report:

    • 25% spend more than six hours per day using a mobile device on the web; their most frequent activity was internet searching.
    • 33% expect the same functionality from mobile sites as they get on full-sized desktop sites.  They know how quickly and easily many standard websites, and expect a similar experience on mobile.
    • 61% say they would be more satisfied with faster downloading of content.  Slow downloads frustrate mobile users.
    • 76% said that they would not engage with a website that is not optimized for mobile, and 32% said they would not return to a badly performing web site.
  App vs. Mobile Site Although many articles say that mobile apps are preferred over mobile sites, this report did not confirm that assertion.    
  • 79 percent said they prefer to have the option of using a mobile website over an app.
  • Only 27 percent of respondents would usually download an app when prompted.
  • Only 18 percent said they are happy using apps.
We believe that our JQuery mobile websites work well for many businesses, and are less costly than creating an app.  Simple sites start at only a few hundred dollars, so you can’t afford not to have one.

 If potential customers don’t find a mobile-optimized site for you,

you are losing their business.

 Give us a call at 317-299-5150 and let us help!

Signup for our Newsletter